AAP Aam Aadmi Party (translation: Common Man Party; abbreviated as AAP) is an Indian political party‚ formally launched on 26 November 2012. It came into existence following differences between the activists Arvind Kejriwal and Anna Hazare regarding whether or not to politicise the popular. India against Corruption movement that had been demanding a Jan Lokpal Bill since 2011. Hazare preferred that the movement should remain politically unaligned while Kejriwal felt the failure of the agitation
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Diana who preferred her Bentley) Mr. Tata says that the Nano has its origins in Calcutta rickshaw cabbies and a very Indian scenario of scooters with four family members perched on top‚ but Tata has been careful to avoid giving the Nano the image of an auto rickshaw or a four wheel scooter. The aim was to produce a proper car that will take four or five people in all weather conditions to where they want to go‚ running on regular fuel and not some exotic fuel. It is even aimed at anyone who is to be found
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appliances‚ lighting‚ iron and steel‚ insurance‚ travel and finance. Rahul Bajaj is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. The group’s flagship company‚ Bajaj Auto‚ is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America‚ Africa‚ Middle East‚ South and South East Asia. Founded in 1926‚ at the height of India’s movement
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wheelers in India stood at around 9600801 units. The trend of owning two-wheelers is due to a variety of facts peculiar to India. One of the chief factors is poor public transport in many parts of India. Additionally‚ two-wheelers offer a great deal of convenience and mobility for the Indian family. Bajaj auto began trading in imported Vespa Scooters in 1948. Meanwhile Automobile Products of India (API) commenced production of scooters in the country in the early 50s.Until 1958; API and Enfield were
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IMB 443 SEEMA GUPTA VOLKSWAGEN IN INDIA In just 4 years since Volkswagen (VW) set up its India operations‚ it had captured a 3.6% market share - something the Detroit giants had not been able to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagen group‚ which also owned Audi‚ Bentley‚ Bugatti‚ Lamborghini‚ Porsche‚ SEAT‚ and Skoda. In India‚ the group was present with Skoda‚ Audi‚ and VW.1 Maik Stephan‚ Managing Director‚ Volkswagen Group Sales
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Problem statements - Autobytel is spending more than it earns‚ with an advertising budget that has traditionally overspent its revenues‚ let alone other expenses‚ Autobytel needs to slow down the advertising and marketing growth‚ raise prices or a combination of both? - Autobytel has traditionally used a mix of different advertising strategies to attract customers. What would be the best mix for future growth? - Autobytel is looking to expand into several new markets while looking at its current
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Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” SUBMITTED TO Abdullah Mohammed Ibrahim Assistant Professor Department of Business administration Northern Bangladesh University SUBMITTED BY Name ID Section Semester Subrata Karmakar BBA 080202759 B Spring 2011 Nazmul Hasan Zubran BBA
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wheelers in India. Know more about latest launches and happenings in two wheelers industry. Bajaj Auto Established in 1945‚ Bajaj Auto Ltd. was incorporated as a trading company. Till 1959‚ they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. is one among India’s top ten companies in terms of market capitalization and among the top five
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company‚ Bajaj Auto‚ is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America‚ Africa‚ Middle East‚ South and South East Asia. Founded in 1926‚ at the height of India’s movement for independence from the British‚ the group has an illustrious history. The present Chairman of the group‚ Rahul Bajaj‚ took charge of the business in 1965. Under his leadership‚ the turnover of the Bajaj Auto the flagship
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places where industry trends promise to hold the greatest significance as either opportunities or threats. • Rivalry among existing firms – High. The two-wheeler industry is categorized by intense competition mainly between the three majors – Bajaj Auto‚ Hero Honda & T V S Motor Co. There are also some small players who are gaining market share such as LML & Kinetic. The industry is constantly witnessing price-cuts‚ freebies & product launches. • Threat of Substitute Product – High. The two-wheeler
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