2315HSL – Event Marketing and Sponsorship 2315HSL YEEHAH EVENTS Bathurst Motor Festival Event Promotion Plan Executive SummaryThe Bathurst Motor Festival is in its second year‚ it was originally started in 2006 as the Bathurst International Motor Festival‚ however it has gone through three name changes and is back up and running and beginning to build a real name and reputation for itself. Although in the two years that the re-furbished event has been run (2011 and 2012) the event
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CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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My favourite sportsman Kimi Raikönnen is my favourite sportsman. He is a Finnish racing driver. When he joined the Sauber Formula 1 team he was only 21 and had raced in only 23 car races in his life. But he had won more than half of them. He won the Championship with Ferrari in 2007. Then he took a break from Formula 1 for a while and raced in rallies‚ but last year he returned back‚ driving for the Lotus team. Räikkönen is very calm‚ cool‚ and calculating in his race strategy and he is known
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Enzo Ferrari “What’s behind you doesn’t matter‚” said Enzo Ferrari. Enzo Ferrari was a car maker and entrepreneur (a person who starts a business) who loved cars more than anyone else. Enzo Ferrari was the man who made the company “Ferrari” and built the Ferrari cars. He never gave up even when the going was tough. In the beginning Enzo Ferrari’s passion for driving and building cars began at a very young age. On February 18‚ 1898 Enzo Anselmo Ferrari was born in Modena‚ Italy. Enzo Ferrari
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I was at the medical centre on Friday for my monthly check-up. After three long years‚ Im finally expecting another baby. It has been a long wait. Every month‚ my hopes were raised as high as a tsunami wave‚ but each time they crashed down on me‚ thirty-six times in all. I felt as if God was punishing me but I wished that He would punish me more severely in another way. One thousand days passed before a little seed grew inside me. A lady with a big belly came in after me. She took a clear plastic
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Out of Rust to Glory Two hundred and twenty- two hours of bruised and bloodied knuckles‚ oil streaked foreheads and lower back pain that would bring a giant to his knees. Two hundred and twenty-two hours of wrenching‚ lubricating‚ fabricating‚ jamming‚ forcing‚ prying‚ frustration and thrill. Two hundred and twenty-two hours of early mornings and late nights that turned into early mornings again. Two hundred and twenty-two hours of head scratching‚ thought pondering‚ calling gear head friends
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Drag racing is a test of speed. I’ve always been interested in cars since a young age. I liked older cars and how they looked compared to new one. I saw a movie involving Nascar. After this I looked into different kinds of racing and this is the one I found most interesting. My dad has taken me to streets that aren’t used a lot and let me drive his car His car is older and has the same gears as you would use in drag racing. Drag racing test the speed and performance of cars and the skills of daring
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“The Birth of NASCAR” Founded over 50 years ago‚ NASCAR‚ a popular southern racing tradition‚ has become one of the largest spectator sports in the world. Along with racing came an American marketing revolution. Why would one make that claim? Just watch a race‚ each car is illustrated with logos and marketing slogans of Fortune 500 companies. How did NASCAR emerge? Escaping from the great depression mechanic William France Sr. moved to Daytona Beach from Washington D.C. There France participated
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___________________________________ Balloon Powered Race Car Project [pic] Learning Goal: To create a balloon powered racecar for maximum speed and distance‚ that can demonstrate how we can find alternative forms of energy for day to day activities. Part I: Balloon Car due Wednesday‚ September 12th (60%) Materials: balloon (Standard)‚ straw or bendable tubing (small)‚ various materials to construct the racers Rules: • No more than 2 balloons may power the car. It must be balloon-powered
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The Engstrom Auto Mirror plant employs over 200 people at its Indiana location. In May 2007‚ the Engstrom Auto Mirrors plant‚ a relatively small supplier based in Indiana‚ faces a crisis. The business was in the second year of a downturn. Sales had started declining since 2005; a year later‚ plant manager Ron Bent had been forced to lay off more than 20 percent of the work force. Plant productivity was dropping‚ employee morale was low‚ and product-quality issues had begun to surface. Relationships
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