IMB 443 SEEMA GUPTA VOLKSWAGEN IN INDIA In just 4 years since Volkswagen (VW) set up its India operations‚ it had captured a 3.6% market share - something the Detroit giants had not been able to do after more than a decade in the country (Exhibit 1). VW was the flagship brand of the Volkswagen group‚ which also owned Audi‚ Bentley‚ Bugatti‚ Lamborghini‚ Porsche‚ SEAT‚ and Skoda. In India‚ the group was present with Skoda‚ Audi‚ and VW.1 Maik Stephan‚ Managing Director‚ Volkswagen Group Sales
Premium Volkswagen Brand Audi
between them. The industry has attained a turnover of more than USD 35 billion and provides direct and indirect employment to over 13 million people. The Indian two-wheeler industry has come a long way since its humble beginning in 1948 when Bajaj Auto started importing and selling Vespa Scooters in India. Since then‚ the customer preferences have changed in favor of motorcycles and gearless scooters that score higher on technology‚ fuel economy and aesthetic appeal‚ at the expense of metal-bodied
Premium Bajaj Auto
of owning two-wheelers is due to a variety of facts peculiar to India. One of the chief factors is poor public transport in many parts of India. Additionally‚ two-wheelers offer a great deal of convenience and mobility for the Indian family. Bajaj auto began trading in imported Vespa Scooters in 1948. Meanwhile Automobile Products of India (API) commenced production of scooters in the country in the early 50s.Until 1958; API and Enfield were the only producers of two-wheelers in India. However‚ Bajaj
Premium Bajaj Auto Customer satisfaction India
KHANDELWAL COLLEGE OF MANAGEMENT STUDIES A MARKET SURVEY REPORT On SATISFACTION TOWARDS THE RIDER ON THE YOUNG BAJAJ BIKE SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE BACHELOR OF BUSINESS ADMINISTRATION. SUBMITTED BY UNDER GUIDANCE CERTIFICATE Date……………… ACKNOWLEDGEMENT I would like to take this opportunity to express my deep gratitude to all those who‚ directly
Premium Bajaj Auto
Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata Nano is an inexpensive‚ rear-engined‚ four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March‚ 2009. This nickname is due to the Nano’s price point‚ near 100‚000 (one lakh rupees). Tata Motor Chairman‚ Mr Ratan Tata envisions that Tata Nano to become a “People’s car“ which is
Premium Tata Nano Tata Motors Automobile
While most Americans have never even heard of the Chinese company BYD‚ it is a company with plans to make a big impression on the auto industry. What started off as a young man’s fascination with batteries in 1995 has grown to be one of the leading manufacturers of rechargeable batteries. BYD Company Ltd is headquartered in China’s largest and fastest growing city‚ Shenzhen which sits just north of Hong Kong. The company began in 1995 when twenty-nine year old chemist and government researcher
Premium Automobile Walking Marketing
PORTER’S FIVE FORCES MODEL FOR HERO HONDA PROJECT ON PORTERS FIVE FORCES MODEL FOR TWO WHEELER COMPANY HERO HONDA SUBMITTED BY: MITHUN KUMAR PATNAIK ROLL NO:A3O6O1909082 MBA2009-2011 BATCH BY MITHUN KUMAR PATNAK‚ AGBS HYDERABAD. Page 1 - AMITY GLOBAL BUSINESS SCHOOL BANJAJAR HILLS‚ ROAD N0:11 ADJECENT TO LAKE VIEW APPARTMENTS RELIANCE HUMSAFAR BUILDING HYDERBAD - PORTER’S FIVE FORCES MODEL FOR HERO HONDA INDEX Contents…………………………………………………………………………………………………………………page 1. INTRODUCTION
Premium Porter five forces analysis Bajaj Auto Honda
wheelers in India. Know more about latest launches and happenings in two wheelers industry. Bajaj Auto Established in 1945‚ Bajaj Auto Ltd. was incorporated as a trading company. Till 1959‚ they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. is one among India’s top ten companies in terms of market capitalization and among the top five
Premium Motorcycle Bajaj Auto Suzuki
Problem statements - Autobytel is spending more than it earns‚ with an advertising budget that has traditionally overspent its revenues‚ let alone other expenses‚ Autobytel needs to slow down the advertising and marketing growth‚ raise prices or a combination of both? - Autobytel has traditionally used a mix of different advertising strategies to attract customers. What would be the best mix for future growth? - Autobytel is looking to expand into several new markets while looking at its current
Premium Marketing Sales
tells us‚ in the Roman days‚ the competitors had to be in superb shape in order to compete in the activities and sports of that time. What about Hercules and the characters of the Roman time period. Chariot races could be considered the beginning of auto racing or even motocross. The chariot rider had to be able to control his cart with physical strength along with having the ability to use his mind to make the correct decisions about when to pass another competitor. The chariot rider had to develop
Premium Auto racing Race Motocross