Report On A CONSUMER DECISION MAKING IN AUTOMOBILE INDUSTRY By: Nitesh Singh Pundir 12BSP0799 Section- A Page 1 of 16 Table of Contents Topic Page Abstract 3 Introduction 4 Objective of the study 6 Literature Review 7 Methodology 8 Limitations of the Study 8 Data Analysis 9 Findings and Suggestions 13 Scope of further research 13 Conclusion 13 Appendix 14 Bibliography 16 Page 2 of 16 ABSTRACT:
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{text:bookmark-start} {text:bookmark-start} {text:bookmark-start} 1.2 Consumer’s response {text:bookmark-end} {text:bookmark-end} {text:bookmark-end} {text:bookmark-end} Consumer satisfaction is one of the factors that impact on the demand of automobile. According to Mankiw (2007)‚ the most obvious determinant of consumers demand is their satisfaction. Between 1975 and 1980‚ fuel price increased and the fuel economy of new cars increased by 50 percent (Brown 2002‚ p.17). Because of the higher fuel
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BUSINESS ADMINISTRATION (HONOURS) J.D. BIRLA INSTITUTE at the JADAVPUR UNIVERSITY KOLKATA. NAME: ADITYA AGARWAL SEMESTER: 5 ROLL NO.: 7 COURSE: BACHELOR OF BUSINESS ADMINISTRATION (HONS.) MENTOR: MS. PAROMITA SARKAR TOPIC: A DETAILED ANALYSIS OF AUTOMOBILE SECTOR IN INDIA PAPER: BBA 508 DECLARATIONS I declare the following: The material contained in this dissertation is the end result of my own work and that due acknowledgement has been given in the bibliography and references to ALL sources
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embraces the advantages of JIT in making the operations lean and flexible. Indian Automobile Industry: India currently has approximately 40 million vehicles. . In February 2009‚ monthly sales of passenger cars in India exceeded 100‚000 units. Current low penetration‚ rising prosperity and the increasing affordability of private vehicles along with importance to exports offer a healthy prospectus for the Indian automobile industry. (Source: http://www.kpmg.de/docs/Auto_survey.pdf) Several Indian
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Introduction: Automobile Industry Automobile Industry‚ industry that produces automobiles and other gasoline-powered vehicles‚ such as buses‚ trucks‚ and motorcycles. The automobile industry is one of the most important industries in the world‚ affecting not only the economy but also the cultures of the world. It provides jobs for millions of people‚ generates billions of dollars in worldwide revenues‚ and provides the basis for a multitude of related service and support industries. Automobiles revolutionized
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Anandan‚ Nandhini and Muthuselvan (2000) in their study‚ entitled “Automobile Sector-Shifting Gears to Strategic Alliances”‚ outline the broad perspective of strategic alliance and their role in globalization. Strategies of firms in the automobile sector in the Indian scenario‚ common pit falls in strategic alliances and how this may be avoided are all highlighted. Four types of strategic alliance such as managerial dimension‚ co-operation and competition and conflict were classified taking the
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“What the Automobile Industry Should Know About Decision Making” Does your industry represent routine problem solving‚ limited problem solving‚ or extensive problem solving? The automobile industry represents extensive problem solving. This is because automobiles are a very expensive purchase‚ so it is important to conduct an extensive search. The decision is high risk and requires high involvement and a lot of research. Does that depend on the consumer and his or her interests? Almost always
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Chapter –VI FINDINGS‚ CONCLUSIONS‚ RECOMMENDATIONS AND SCOPE FOR FURTHER RESEARCH This research was broad based‚ involving multi dimensional study of all possible factors influencing the Personal Market in general and Small Car Market in particular. There are very important findings related to influence of socio-economic issues of Indian middle class‚ infrastructural issues like development of roads‚ government policies‚ price and cost of running and maintaining the car etc. Performance
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Major Players in Automobile Industry Automobile industry is booming in this century. India is one of the key players in the international automobile market. One of the fastest growing sectors in India is the automobile industry. High demand for cars‚ two wheelers and other vehicles has driven the growth of the automobile sector. The list below gives the name of the best automobile companies in India. Bajaj Auto Ltd : It is market leader among the automobile companies in India. The Bajaj Group’s
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’Without the new automobile industry the prosperity of the 1920s would scarcely have been possible? Do you agree?’ In the 1920s‚ the America’s economy was booming. People felt that they had a right to prosperity and many had aims of owning a nice house and car. I believe that the automobile industry was an extremely important factor in the economic boom. In the 1890s cars were only made by skilled blacksmiths‚ and were therefore very expensive. As little as 4000 cars were produced each year.
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