GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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University of Halmstad School of Business and Engineering Master International Marketing Integration of Green Marketing within the automotive industry - A case study of four car manufacturers on the Belgian market - Master’s dissertation in International Marketing‚ 15 credits Final seminar 22 May 2009 Authors: DE CRAECKER François 850511-T099 DE WULF Loïc 851021-T116 Supervisor: REINERT Venilton Acknowledgement We would particularly like to thank our supervisor Mr
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ASSIGNMENT ON MARKETING Submitted by J.Rees 09BA128 MBA ³C´ About Mahindra & Mahindra Type Founded Headquarters Key people Public Company 1945 Mumbai‚ India Keshub Mahindra (Chairman)‚ Anand Mahindra (Vice-Chairman & Managing Director) Industry Revenue US$ Employees Website Automotive‚Farm Equipment 10 billion (2009 H1). 16‚000 plus Mahindra.com Mahindra & Mahindra Limited is part of the Mahindra Group‚ an automotive‚ farm equipment‚ financial services‚ trade and logistics‚ automotive
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overall study reveals that It was found that the customer are mostly satisfied with price ‚ design‚ safety‚ mileage‚ interior space‚ status brand name‚ comfort level‚ spares part and after sale service. Keywords: Customer‚ Customer satisfaction‚ Automobile company‚ passenger vehicles‚ Tata motors. *Research scholar‚ Deptt of commerce‚ M.D.University Vol. 2 | No. 4 | April 2013 www.garph.co.uk IJARMSS | 68 International Journal of Advanced Research in Management and Social Sciences
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Automobile Industry‚ India Automobile Industry Following India’s growing openness‚ the arrival of new and existing models‚ easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry. The data obtained from ministry of commerce and industry‚ shows high growth obtained since 2001- 02 in automobile production continuing in the first
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HIGH PERFORMANCE LEADERSHIP AUTOMOBILE INDUSTRY CHAPTER 1 INTRODUCTION TO AUTOMOBILE INDUSTRY One of the greatest creations of man‚ the "Automotive Car" or popularly known as "Car" is a result of man’s consistent efforts and perseverance. Over the years‚ the automobile industry has evolved as one of the main revenue generators‚ provider of employment and has progressed immensely. Automobile can be basically defined as a self-propelled vehicle used primarily on public roads but adaptable
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Indian Auto industry Finance Availability Poor public transport system Improved Infrastructure Low car penetration Rising Family Income Exchange of Cars Favorable duty structure Changing lifestyle Pestel AUTO POLICY VISION TO ESTABLISH A GLOBALLY COMPETITIVE AUTOMOTIVE INDUSTRY IN INDIA AND TO DOUBLE ITS CONTRIBUTION TO THE ECONOMY BY 2010 1. POLICY OBJECTIVES This policy aims to promote integrated‚ phased‚ enduring and self-sustained growth of the Indian automotive industry. The objectives
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objective of this project is to analyze the Indian Automobile Industry for investment purpose by monitoring the growth rate and performance on the basis of historical data. The main objectives of the Project study are: * Detailed analysis of Automobile industry which is gearing towards international standards. * Analysis of the impact of qualitative factors on industry’s and company’s prospects. * Comparison of the Global automobile scene with its Indian counterpart. * Study of
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Auto Industry 2009 An important issue regarding business ethics is the theory of moral hazard which occurs when a person or business behaves differently when insulated from a certain risk. Moral hazard theory states that when a person or business is insured against the consequences of a particular event‚ this increases incentive for the insured to behave in a way that will cause the event (Glassman‚ 2009). The current government bailout of General Motors and Chrysler provides a vivid demonstration
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Automotives AUGUST 2012 For updated information‚ please visit www.ibef.org 1 Automotives AUGUST 2012 Contents Advantage India Market overview and trends Growth drivers Success stories: Maruti‚ Tata Motors Opportunities Useful information For updated information‚ please visit www.ibef.org 2 Automotives Advantage India AUGUST 2012 Growing demand • Innovation opportunities • FY16E Market size: USD145 billion Strong demand growth
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