A Term Paper on the company BIOCON B.V.Shashidhar 1PI10MBA27 Introduction to the company History Biocon India is incorporated as a joint venture between Biocon Biochemical’s Ltd. of Ireland and an Indian entrepreneur‚ Kiran Mazumdar-Shaw 1979 Biocon is the first Indian company to manufacture and export enzymes to USA and Europe 1989 Unilever plc. Acquires
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auto Industry.America is currently the second largest auto industry in the world after China. In a report on Edmunds.com it is estimated that in 2014 America will produce 16.4million light vehicle cars. The giants in this industry the General motors‚ DaimlerCrystler‚ Ford‚ Toyota and Honda will battle it out for a market share. Historically buying of cars was associated with wealthy and even today some of the brands in the automobile industry are status brands. As the world is changing a lot of issues
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Macroenvironmental Factors Affecting Automobile Industry - Presentation Transcript 1. MACRO-ENVIRONMENTAL FACTORS AFFECTING AUTOMOBILE INDUSTRY 2. Introduction * Tenth largest in the world * Expected to overtake China * Huge attraction for foreign car manufacturers * Dominated by domestic companies * Contributes 3.1% to the nominal GDP 3. Interesting Figures India’s motorcycle market is the second largest in the world Largest three-wheeler market
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Review 3.1 Definition of Green Logistics………………………………………….4 3.2 Definition of Reverse Logistics……………………………………..5-6 3. Case study – Treeland Services Company Ltd 4.3 Treeland Services Company background…………………………..7 4.4 Working procedure of TreeLand Services Company Ltd………..7-8 4.5 Green Logistics in Treeland company Services Company Ltd…..10 4.6 Electronic waste with Hazardous materials……………………11-13 4. Prospect of green logistics…………………………………………………
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ASSIGNMENT ON “GO GREEN CONCEPT IN HOSPITALITY INDUSTRY” Course: Housekeeping Management Go green concept: Few years ago when climate change really started to come into focus and people began to think how to protect our mother Earth and of the ways to create a sustainable hospitality industry‚ many hotels and resorts started their green programs being a first choice for many guests and travelers since last decade. Governments are also encouraging their people to go green while traveling
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GREEN MARKETING: EMERGING POSSIBILTY and CHALLENGES Jenson M* Research Scholar in Commerce‚ St. Joseph’s College (Autonomous)‚ Tiruchirappalli‚ Tamil Nadu‚ India. ABSTRACT In the modern era of globalization‚ it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. Green marketing is very important in modern marketing strategy. We are all consumer because whatever we consume every day
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Bhattacharya (2011) conducted research on “Consumer Attitude Towards Green Marketing In India”. According to him‚ Marketing is the process which begins with identifying the needs of the consumer and further includes product development‚ delivering products to the consumer and providing after sales service. The conventional marketing process is not specifically concerned or bothered about environmental safety. The contemporary green marketing concept‚ on the other hand‚ analyzes‚ ecological compatibility
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B2B Assignment 1 Green Rubber Case Study 1.0 Introduction Green Rubber Global (GRG)‚ a subsidiary of the Petra Group‚ own the global patent for the ‘DeLink’ technology‚ a compound that can be used to create a new product called ‘Green Rubber’. This revolutionary process transforms scrap (including vulcanized) rubber into a new recycled compound that possesses many of the desirable characteristics of virgin rubber‚ while doing so at a reduced cost to business and the environment. GRG was formed
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Green Marketing: Leads to Product Innovation By: Prof. Manjusha Kadam‚ Faculty of marketing Novel Institute of Management Studies Affiliated to AICTE approved by university of pune Mail id : manjukadam@gmail.com Ph : 9226787839 Abstract: All of mankind has limited resources on the earth‚ with which she/he must attempt to provide for the worlds’ unlimited wants. In market societies where there is "freedom of choice"‚ it has generally been accepted that individuals and organizations have
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Introduction of Automobile The automobile industry in India actually began about 4‚000 years ago when the first wheel was used for transportation. In the early 15th century‚ the Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies‚ including the creation of a wheel that turned under its own power. By the 1600s‚ small steam-powered engine models were developed‚ but it was another century before a full-sized engine-powered automobile was created
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