Technological Educational Institute of Athens essay for Tourism Marketing to prof. Katsoni “Marketing strategy in the tourism industry” by Yulia Shmakova spring semester 2014 The word "strategy" occurred from the Greek strategos‚ "art of the general". The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive
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The Evolution of the Automobile The official definition of an automobile is “a passenger vehicle designed for operation on ordinary roads and typically having four wheels and a gasoline or diesel internal-combustion engine” (Merriam-Webster 51). There is no one person accredited for the invention of the automobile‚ but rather a collection of advancements that evolved into the modern-day automobile (Smith 12). Today‚ there are approximately 600 million passenger vehicles in existence worldwide
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Page 1 of 18 Introduction Ruby Edwards paused and sat back in her chair. She had been running a number of scenarios on her spreadsheet as she tried to predict future opportunities for her company in the face of a challenging economic and marketing environment. Every scenario going forward required her ask her shareholders for more money—again. She had already been forced to make a significant strategic change in the direction of the company‚ which had cost her shareholders dearly with no
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Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review Over the years‚ distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided in silos (Aaker‚ 2002). Given that finally the source of the most important allowances is financial allowance‚ a holistic analytical structure that embraces this control and esteem is needed. This
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1800’s. By the 1900’s‚ it was uncertain which type of engine would power the automobile. At first‚ the electric car was the most popular‚ but at the time a battery did not exist that would allow a car to move with much speed or over a long distance. Even though some of the earlier speed records were set by electric cars‚ they did not stay in production past the first decade of the 20th century. The steam-driven automobile lasted into 1920’s. However‚ the price on steam powered engines‚ either to build
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Understanding Consumer Behavior: A key to formulating Blue Ocean Strategy Abstract In the era of fast changing consumer preferences and increasing competition‚ companies have always found it tough to survive in the market that gets tougher at a faster pace than ever. Blue ocean strategy can be a good strategic move by the company to move ahead of others‚ ahead of those trapped in the red ocean strategy. As Blue ocean strategy calls for creating the uncontested market space‚ making the competition
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1800 ’s. By the 1900 ’s‚ it was uncertain which type of engine would power the automobile. At first‚ the electric car was the most popular‚ but at the time a battery did not exist that would allow a car to move with much speed or over a long distance. Even though some of the earlier speed records were set by electric cars‚ they did not stay in production past the first decade of the 20th century. The steam-driven automobile lasted into 1920 ’s. However‚ the price on steam powered engines‚ either to
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Informative speech on automobile safety Informative Speech Outline Intro Automobiles! You just have to have one in this fast paced world! In the United States‚ or maybe just in a popular city such as Los Angeles or New York‚ automobiles are necessary. People need to move from point A to point B. These points can be as close as a few hundred feet or even range up to a few hundred miles! When making these trips safety is a priority. There are hundreds of thousands of automobiles on the roads across
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Automobile Pollution. Automobiles can cause many different kinds of pollution in the environment. Air‚ health and groundwater pollution are of the most common. The reasons for these problems can be contributed to exhaust systems and light switches that are standard equipment on most cars today. Older and newer cars alike are equipped with a catalytic converter system. Which are supposed to convert hydrocarbons‚ carbon monoxide and nitrogen oxides into harmless materials emitted from the automobiles
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MEHTA AUTOMOBILES In 1980‚ Mr.Sanat Mehta joined Standard Automobiles of Ahmedabad as a mechanic. In appreciation of his excellent work‚ he was soon promoted to the post of chief mechanic. Mr. Mehta’s professional ability‚ his pleasing manners and sense of responsibility endeared him to the customers of Standard Automobiles to such an extent that some of them persuaded him to commence his own automobile repair workshop. One of them persuaded him to commence his own automobile repair workshop
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