Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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CHEVROLET Type - Division Industry - Automotive Founded - November 3‚ 1911 Founder(s) Louis Chevrolet William C. Durant Headquarters - Detroit‚ Michigan‚ U.S. Products Automobiles Owner(s) General Motors Company Website WWW.CHEVROLET.COM Chevrolet also known as Chevy ‚ is an American brand of vehicle produced by General Motors (GM). Chevrolet was founded by Louis Chevrolet and ousted GM founder
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Customer Satisfaction on Post-Sales Service with Reference to Two-Wheeler Automobile Industry S Saraswathi* The key to success of automobile industry lies not only in having good products but also in being able to provide the customer with the level of service they desire. Because of increasing competitiveness in the Indian automobile industry‚ almost all automobile manufacturers have invested valuable resources on customer satisfaction as a tool to understand the needs and expectations of their
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Chosen Company case: Geely Automobile Geely Automobile Holdings Ltd.‚ formerly known as Guorun Holdings Ltd.‚ embarked on a major restructuring in 2003. By establishing two joint-venture associated companies in Ningbo and Shanghai with Zhejiang Geely Holding Group Ltd.‚ a major privately-owned auto manufacturer in China‚ the company had successfully entered into China’s booming sedan industry. In the same year‚ the company set up an auto parts subsidiary in Taizhou of the Zhejiang province‚ further
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Geely Automobile Holdings Ltd. (0175) - Financial and Strategic SWOT Analysis Review Summary Geely Automobile Holdings Ltd. (Geely Automobiles) is a China based automobiles manufacturer‚ which is engaged into the research and development‚ production‚ sales and servicing of auto products. The company produces automobiles under five brand groups: Geely‚ Maple‚ Gleagle‚ Emgrand‚ and Englon. It also manufactures and develops engine platforms that include engine capacities from 1 litre to 1.8 litre
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Choose one of the following transportation vehicles and explain why you think it has changed people’s lives.1. Automobiles 2. Bicycles 3.AirplanesUse specific reasons and examples to support your answer Today’s advanced technology made people’s life much comfortable and luxurious. There is no doubt that people will continue to put their efforts to improve technology further. One of the best example of such technology is innovation transportation such as Cars‚ Bicycle‚ Airplanes‚ Ships and many
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PSG INSTITUTE OF MANAGEMENT FINANCIAL SYSTEMS A PROJECT REPORT On RISK AND RETURN ANALYSIS & PORTFOLIO MANAGEMENT Of INDIAN AUTOMOBILE COMPANIES Submitted by‚ G.Abirami(9UTB02) M.Kamalam(9UTB13) N.Nirupa(9UTB18) P.Srilakshmi(9UTB32) INDEX CONTENTS PAGE NO. Acknowledgement Statement of Problem Introduction: Industry overview Company profiles Objectives Scope & Limitations Literature Review Research Methodology Analysis & Interpretation Findings Suggestions Conclusion
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overall study reveals that It was found that the customer are mostly satisfied with price ‚ design‚ safety‚ mileage‚ interior space‚ status brand name‚ comfort level‚ spares part and after sale service. Keywords: Customer‚ Customer satisfaction‚ Automobile company‚ passenger vehicles‚ Tata motors. *Research scholar‚ Deptt of commerce‚ M.D.University Vol. 2 | No. 4 | April 2013 www.garph.co.uk IJARMSS | 68 International Journal of Advanced Research in Management and Social Sciences
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MUDRA INSTITUTE OF COMMUNICATIONS A structural equation model to understand the consumer purchase decision process in the Indian automobile industry : A case of mini and compact cars Ankit Kalkar‚ 008A 23rd February‚ 2012 Guided by: Dr. Rajneesh Krishna Acknowledgements I would like to thank Dr. Rajneesh Krishna for assenting to guide me through the course of my dissertation. It is because of his unrelenting support and able guidance that this thesis has come into being. I would
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Introduction of Automobile The automobile industry in India actually began about 4‚000 years ago when the first wheel was used for transportation. In the early 15th century‚ the Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies‚ including the creation of a wheel that turned under its own power. By the 1600s‚ small steam-powered engine models were developed‚ but it was another century before a full-sized engine-powered automobile was created
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