To: David Johnson Subject: Information on Business Edge Dear Mr David Johnson Firstly I would like to thank you for your response to my email based on my application for the sales and marketing position you are currently have available. I am pleased to know you would like further knowledge of my completion of the Business Edge Program undertaken through my Bachelor of Business at Edith Cowan University. The program helped me develop a range of skills related to the sales and marketing role
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To: David Johnson. Subject: Information on Business Edge. Dear Mr David Johnson. I would like to thank you for responding to my email application. Firstly‚ my name is Tuyet Nhung‚ Duong. I am writing this letter for the application of Accountant position within the Sugarpod Chocolate and Sweets Company. I am pleased to know that you are interested in my completion of Business Edge program in Edith Cowan University. Business Edge program helps me developing a range of skills that related to the
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Conscience or Competitive Edge Introduction This case is an example of cultural differences and ethics in business. Olivia Jones‚ a buyer for a British clothing retailer‚ went on a buying trip to India for woven materials for the next season’s clothing line. Throughout her four day trip she was treated very well and shown many of the niceties of the Indian culture. It was on her last day that the tone of the trip changed for Olivia. Even though she knew it would her request would not be
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4249 JANUARY 19‚ 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9‚ 2010‚ a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor‚ Clean Edge‚ and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the
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Clean Edge Article response 1. What changes are occurring in the non-disposable razor category? The non-disposable razor category has experienced tremendous growth in recent years‚ boasting a steady 5% growth per year from 2007 to 2010. This growth can be attributed to introduction of new innovative products; 22 between 2008 and 2009. There is increased competition for shelf space‚ which was forcing distribution to shift outside traditional food and drug stores. In 2000‚ food stores
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Cutting-edge Technology in The Food Service Industry Cutting-edge technology refers to technological devices‚ techniques or achievements that employ the most current and high-level IT developments; in other words‚ technology at the frontiers of knowledge (Techopedia). Leading and innovative IT industry organizations are often referred to as cutting edge. Cutting-edge technology is now being used to improve customer service in the food service industry (Armstrong & Kotler‚ 2008). Cutting-edge
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What changes are occurring in the non-disposable razor category? Paramount is facing not only the traditional‚ on-going competition from the other long term‚ established companies in the market‚ but faces increasing challenges to its market share from new entrants as well. Traditionally‚ the market consisted of disposable and non-disposable razors‚ but within the last few years‚ a new trend has emerged. As a result of the increased emphasis on esthetic‚ or beauty products for men‚ there has
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less of a stigma attached with being very well groomed. This would indicate a potential growth in the super premium market segment. Paramount has not been in the super premium segment but is now considering to market to this segment with their Clean Edge product. The competition in this area would more than likely include Prince but they appear to be potentially week in this area as their main product is on the downside of it’s life cycle. Their newer product does not have a description in this article
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Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Executive Summary Paramount’s newest non-disposable razor‚ Clean Edge‚ has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean Edge’s improved design provides superior performance and hence the top management is extremely excited. They need to come up with a marketing strategy including product positioning‚ brand name & marketing
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Describe the industry and explain why you have chosen that one (Porter’s five forces). The automotive industry is a big term; indeed it is used to describe a large range of companies and organizations engaged in the development‚ design‚ manufacture‚ marketing‚ and selling of motor vehicles. The automotive industry is one of the world’s most important economic sectors in terms of revenue. The automotive industry is one of the biggest industries in Slovakia with big manufacturers such as Volkswagen
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