The offline retail environment of the automobile industry is that of manufacture to intermediary to consumer. The process from which the product (car) proceeds from manufacturer to consumer is that of through the automobile dealer. This intermediary batch purchases a number of models from the manufacturer and sells them from the ‘lot’ or storefront. This placement and presentation of the product has proved largely successful. The tangible product is viewed‚ test driven and purchased from the
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auto Industry.America is currently the second largest auto industry in the world after China. In a report on Edmunds.com it is estimated that in 2014 America will produce 16.4million light vehicle cars. The giants in this industry the General motors‚ DaimlerCrystler‚ Ford‚ Toyota and Honda will battle it out for a market share. Historically buying of cars was associated with wealthy and even today some of the brands in the automobile industry are status brands. As the world is changing a lot of issues
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13 C. Cultural Forces 14 D. Demographic Forces 14 E. Environmental Forces 16 F. Political Forces 17 G. Legal Forces 19 H. Governmental Forces 20 I. Other Factors…………………………………………………………………………..22 III. INDUSTRY ANALYSIS 23 A. Definition of the Industry 23 B. Market Analysis 25 1 Products/Services 25 2. Price 25 3. Promotion 26 4. Place…………………………………………………………………………………..26 5. Customer/Target Market 26 6. Competition (Use Porter’s 5 Forces of Competitive
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Brochure More information from http://www.researchandmarkets.com/reports/835361/ A Profile of the Indian Paint Industry‚ 4th Edition Description: - A decorative paint market of at least 2‚000‚000 tonnes by 2013 as international influences are established and consumers grow more adventurous; - Steady growth in the automotive market as Indian car ownership increases in line with affordability and infrastructure; - Strong growth in the Indian powder coatings segment‚ as new applications
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Macroenvironmental Factors Affecting Automobile Industry - Presentation Transcript 1. MACRO-ENVIRONMENTAL FACTORS AFFECTING AUTOMOBILE INDUSTRY 2. Introduction * Tenth largest in the world * Expected to overtake China * Huge attraction for foreign car manufacturers * Dominated by domestic companies * Contributes 3.1% to the nominal GDP 3. Interesting Figures India’s motorcycle market is the second largest in the world Largest three-wheeler market
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Strategic/Industry Qs Q. What are the major disruptive trends that are shaping the in-car entertainment market? A. Mobile devices and online services have become an integral component of ICE‚ bringing unparalleled access to content and greatly enhancing the user experience. Q. Please share an overview of Pioneer car audio product roadmap and strategy for 2016. A. Building upon the four pillars of entertainment‚ connectivity‚ quality and convenience‚ we have lined up an end-to-end suite of ICE products
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How the Lexus Was Born-and Continued Its Success in the United States‚ but will Lexus Succeed in Japan? One of the best examples of global competition is in the car industry. As the Japanese gained market share in America‚ U.S. car makers required the Japanese to self-impose quotas on cars exported to the United States. This encouraged Japanese firms not only to establish their plants in the United States but also to build bigger and more luxurious cars to compete against the higher-priced U.S
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and the automotive market in Malaysia has become a “battleground”. Toyota‚ Honda‚ Nissan‚ Kia‚ Hyundai‚ Mercedes-Benz of Germany‚ BMW‚ Volvo and other world-renowned automobile manufacturers have already entered the market in Malaysia. Proton is a household name and the pride of Malaysia. The prime minister of Malaysia‚ Dr. Mahathir Mohammad began to develop the national automotive industry in a voice of opposition at the early 80s of 20th century .The Malaysian National Automotive Industry Corporation
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Auto Industry 2009 An important issue regarding business ethics is the theory of moral hazard which occurs when a person or business behaves differently when insulated from a certain risk. Moral hazard theory states that when a person or business is insured against the consequences of a particular event‚ this increases incentive for the insured to behave in a way that will cause the event (Glassman‚ 2009). The current government bailout of General Motors and Chrysler provides a vivid demonstration
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Economy PORTER DIAMOND THEORY Case study: German car industry Date of submission: 16 November 2009 The luxury cars industry is one of the most prestigious mass-production industries in Germany. The country is recognised by many as the native land of the automobile; in fact in 1901 900 vehicles a year were already
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