KULIYYAH OF ECONOMICS & MANAGEMENT SCIENCES DEPARTMENT OF ECONOMICS GROUP PROJECT EXPORTING AUTOMOBILE INDUSTRY: PROTON Prepared by | : | TENGKU ROWENA BT TENGKU RAZALI (0822218)SITI LIYANA BT ROZMI (0721620)NIK MALIHAH BT JUSOH (0723714)NAZIHA BT AZAM (0729704)ANNUR IZZAH BT ABDUL RAZAK (0911518) | Section Number | : | 1 | Course CodeCourse Title | :: | MKTG 4810International Marketing | Lecturer’s NameSemester‚ YearSubmission Date | ::: | Assoc. Prof. Dr. Ahasanul Haque1‚ 2011/20129th
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This market has very successful international companies such as Mercedes-Benz‚ Lexis‚ Hyundai‚ Chrysler‚ Camry‚ Fiat‚ etc. All of these firms have held a position in the automobile industry. Even in economic hardships when demand for automobiles was decreased‚ the market did not faze them. Two firms prominent in this industry are Chrysler and Fiat which have both held successful positions in the late 1900s. Due to decreased market demand and lackluster products both firms have drastically diminished
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About the Company An Indian automotive company produces some of the engines it integrates inside its cars. However‚ some of the engines present overheating problems due to jammings in the water-jacket-passage. This instantly became a top priority for senior management. They realized
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established distribution in Nanaimo since 2000. Through the interview with the manager and investigation‚ this project analyses the statement about KIA dealership in Nanaimo‚ including the general environment‚ industry environment‚ competitive and strategy analysis. Based on the combination of industry environment and general environment‚ it chooses cost strategy as the suitable strategy for KIA Motors. It uses SWOT analytical method to realize the threat and opportunity. And it gives the recommendation
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Entrants……………………………………………………..5-6 4.2. The bargaining power of Buyers……………………………………………………...6 4.3. Threat of Substitution…………………………………………………………………6 4.4. The bargaining power of Suppliers…………………………………………………..6 4.5. The Intensity of Rivalry in the Industry……………………………………………6-7 5.0 Value Chain Analysis (VCA)……………………………………………………………...7 5.1. Primary Activities…………………………………………………………………..7-8 5.2. Support Activities…………………………………………………………………..8-9 6.0 SWOT Analysis……………………………………………………………………………9 6.1. Strengths…………………………………………………………………………
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Cost – Benefit – Risk Analysis Cost START UP COST Joint venture investment Expatriate employee (managers) Employee insurance Employee benefit Employee allowance Land purchase/Renting expenses Showrooms Parking lot (if need) Labor cost Expatriate employee (managers) Local employees Employee insurance Employee benefit Employee allowance Space requirements Air-conditioner Total seats Decorations Tableware
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Overview Faurecia is the 7th largest in international and 3rd largest in European automotive parts manufacturing company .Company headquarters is in France and formed by merger of two European companies Bertrand Faure and Ecia in 1997. (https://www.autonews.com/assets/PDF/CA89220617.PDF) The company operates with 103‚000 employees‚ 330 operating locations including 30 Research & Development (R&D) centers in 34 countries around the world and 501 patents filed in 2016. (http://www.faurecia.com/en/
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Contents Shareholder Information Global Overview OPERATING HIGHLIGHTS Revenues (a) Worldwide wholesale unit volumes by automotive segment (in thousands) Ford North America Ford South America Ford Europe Ford Asia Pacific Africa Volvo Total Revenues (in millions) Automotive Financial Services Total Financial Results (a) Income/(loss) before income taxes (in millions) Automotive Financial Services Total Amounts Attributable to Ford Motor Company (a) Net
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network because one of the largest supply bases in the industry the fair segment that the domestic companies cannot fund. The recent crisis deliberation is the North American reorganize in the automotive industry. Ford Motor Company is a dynamic contributor in the debate. Ford Motor Company is aware that the domestic competitors are successively out of cash in a matter of months therefore needs to make sure capital is available for their industry. If the competitors collapse Ford could be threaten
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market knows no seasonality compared to the automotive market. This market is expanding‚ it depends on the mobility of consumers: their needs‚ their paths which are increasingly long. Indeed‚ there is an average increase of 2 to 3% per year due to odometer distances. "The global fleet expected to increase by more than 500 million vehicles by 2030 [...] The distances traveled by car should grow by 65% over 2005 and 85% for freight." The automotive industry has a high added value due to vehicles more
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