personas and/or marketing avatars): are created in order to supposedly clarify the specific behaviours‚ personality profiles‚ purchasing and media consumption habits of selected a typical customer and/or audience member. The process is said to be useful in developing campaign themes and appeals and planning which media (both paid and free/viral) the persona/archetype/ avatar will engage with. Many marketing experts imply that if we create a “pretend” typical customer (or archetype/avatar) and hypothetically
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when the hero needs to overcome some trials for being admitted into a group or society or to arrived to the place he/she was called to achieve a mission and return: when the hero achieve her/his goal and return to her home as an other person. This monomyth was created by Joseph Campbell‚ but then some other people contributed in this creation‚ such as David Adams Leeming (1981)‚ Phil Cousineau (1990) and Christopher Vogler (2007). All these people I mentioned before gave their
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ABSTRACT Researchers have indicated that Internet addiction is a wide-spread problem‚ impacting the lives of an estimated 4-10% of all Internet users. Researchers have also indicated that Internet addiction has a social component‚ with Internet addicts using the Internet to build and maintain new social relationships at a much higher rate than nonaddicts. This study explored Internet addiction in the context of Massively Multiplayer Online Role-Playing Games (MMORPGs). Data were drawn from
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Potter: A Hero’s Journey Joseph Campbell’s monomyth of The Hero’s Journey is just a basic pattern about how a hero goes about their journey. There are three main categories which include: the departure‚ trials and victories of initiation‚ and return and reintegration into society. Each of these main categories includes seventeen subcategories that go more in depth about the journey. All of the Harry Potter movies could apply to Joseph Campbell’s monomyth of the hero’s journey. Harry Potter and the
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Chinese‚ not even an ABC – Australian born Chinese. Joan was Chinese‚ but Dad‚ David Waters‚ had been English. Didn’t it show?’ suggested that Leah identify herself that she does not belong as a Chinese. A similar situation is also described in the film Avatar‚ directed by James Cameron‚ when the
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Computer and video games could be used as an innovative tool for constructive teaching approaches. Based on the activities that are realistic‚ allows people to build their own understanding and knowledge of the world. It also allows them to gain experience and reflection on their experience. (Vygotsky‚ 1978). This report examines games that allows players to manipulate artifacts of the game with the physical movement‚ without the intervention of any kind of controllers and allows players to be immersed
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virtual worlds came into existence duirng 1960’s. Maze War (also known as The Maze Game‚ Maze Wars or simply Maze) was the first networked‚ 3D multi-user first person shooter game. Maze first brought us the concept of online players as eyeball "avatars" chasing each other around in a maze.” 1978 MUD was released‚ it however was not 3D‚ it was text-based and used a TELNET program(communities & chat rooms) WorldsAway‚ a prototype interactive communities featuring a virtual world. Cityspace‚
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In online gaming‚ players are represented by an avatar‚ which is a three dimensional (3D) model used in computer games or a two-dimensional icon like a picture. A player’s identity is not usually revealed. This has led to an internet phenomenon known as gender swapping. Gender swapping is when a player swaps the gender of their identity in the game they are playing. Assortments of studies have been done on gender swapping in online gaming‚ but most of them fail to find the real reason many online
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to be an avatar of Lord Shiva‚ Hanuman is worshiped as a symbol of physical strength‚ perseverance and devotion. Hanuman’s tale in the epic Ramayana - where he is assigned the responsibility to locate Rama’s wife Sita abducted by Ravana‚ the demon king of Lanka — is known for its astounding ability to inspire and equip a reader with all the ingredients needed to face ordeals and conquer obstructions in the way of the world. The Necessity of a Simian Symbol Hindus believe in ten avatars of Lord
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technology affords.” (435) Another thing Turkle refers to is “THE AVATAR OF ME”. The term “Avatar” (436)‚ it’s just like the game The Sims Online‚ is where you can create a virtual self. It’s a virtual place where you can live without really living. It helps people detach from real life. “This kind of identity work can take place wherever you create an avatar.” (437) People create a “Persona” for themselves‚ not only as an avatar‚ but on their own personal online profiles‚ such as facebook. Children
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