Great Lakes Institute of Management Consumer Behaviour Course Packet Nov-Dec 2012 Dr. S. Bharadhwaj Consumer Behaviour A very Warm Welcome to Consumer Behaviour!! The instructor’s contact details are as follows: Dr. S. Bharadhwaj‚ Professor (Marketing) Great Lakes Institute of Management‚ Chennai Ph: 30809210‚ 96000 83102 E-Mail: bwaj@greatlakes.edu.in The objectives of this course include the following: • To obtain a knowledge of some basics in Consumer Behaviour
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BEST OF HBR 1997 The Work of Leadership Followers want comfort‚ stability‚ and solutions from their leaders. But that’s babysitting. Real leaders Sometimes an article comes along and turns the conventional thinking on a subject not upside down but inside out. So it is with this landmark piece by Ronald Heifetz and Donald Laurie‚ published in January 1997 Notoniy do the authors introduce the breakthrough concept of adaptive change-the sort of change that occurs when people and
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Software in the office area (Huffman Trucking‚ ýý2005). The plant areas use a Token Ring Network‚ TCP/IP Protocol‚ Cisco 10 mb Hub‚ ýCAT 3 wiring‚ Wyse Terminals‚ and Wireless Barcode Scanners in the facilities. Both ýlocations also use a firewall and an Avaya Digital Phone Systems
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I reflect on the HBR article “The Best of Intentions” by John Humphrey‚ is a case involving racial and gender discrimination. Cynthia Mitchell is the manager for Agfunds financial services. Peter the regional vice president assigned Cynthia to make changes within the company that will bring in more customers. Cynthia respects her boss‚ but is in disbelief when Peter suggests that she don’t hire a highly qualified African American male (Steve) as the spokesman for Arkansas district manager. Peter
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Name: Tonny‚ Chan Kar Yu‚ Student ID: 10297729 Date of Experiment: 19th March 2005‚ Group: B1 Title: Preparation of 1-bromobutane from 1-butanol by SN2 reaction Objective: 1. To study the preparation of 1-bromobutane from 1-butanol by an SN2 reaction 2. To study the method of purification of an organic compound by simple extraction 3. To study the test of identification of alkyl halide Chemicals and Apparatus: ~18.0 g 1-butanol‚ ~20.0 g sodium bromide‚ 15 ml of concentrated sulfuric acid‚ anhydrous
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for a cost system to become obsolete when the process experiences increased automation. In these situations parts being tested through automation are not charged enough overhead while other‚ more labor intensive tests are charged too much (Cooper‚ HBR‚ Reading Packet p50-51). 2. Formulas used for calculations can be found in the Appendix: (Most values from Exhibit 3‚ 5‚ and 6. See Appendix for additional calculations.) Existing: Direct Labor Hours x (100% + 145%) Manager: Direct Labor Hours
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Name__________________________ Chemistry 190: Organic Chemistry EXAM 3 Thursday April 21‚ 2011 1. (12) ______ 2. (14) ______ 3. (20) ______ 4. (12) ______ 5. (54) ______ 6. (16) ______ 7. (12) ______ 8. (10) ______ Total (150) ______ The exam consists of twelve numbered pages and an unnumbered cover sheet. Make certain that you have a complete exam. You will have two hours to work on the exam. No books or notes are allowed; however‚ you may use a molecular model set and a calculator
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M12/4/CHEMI/SP2/ENG/TZ1/XX/M MARKSCHEME May 2012 CHEMISTRY Standard Level Paper 2 13 pages –2– M12/4/CHEMI/SP2/ENG/TZ1/XX/M This markscheme is confidential and for the exclusive use of examiners in this examination session. It is the property of the International Baccalaureate and must not be reproduced or distributed to any other person without the authorization of IB Cardiff. –3– M12/4/CHEMI/SP2/ENG/TZ1/XX/M General Marking Instructions Assistant Examiners (AEs) will be contacted by
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Increasing the Profit of Training Part Three When working to increase the profitability of training and running a training team as a P&L‚ as with any other business there are only two way to increase profit: increase revenue or decrease costs. Previous white papers have looked at how to quantify training efforts into revenue and discussed some strategies to reduce expense‚ but for most departments‚ the single largest expense by far is salary. In challenging economic times and a company is faced
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Pankhaj Ghemawat is a well-known economist whose believes question the perfect across border market integration. What is interesting‚ Ghemawat became the youngest ‘guru’ included in the guide of the greatest management thinkers of all time published by The Economist in 2008. Among other research articles‚ he is an author of “The Cosmopolitan Corporation’ published in Harvard Business Review’ in May 2011. In his short thesis‚ Ghemawat claims that the global approach to the business mangement many
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