| Table of contents 1. Introduction The aviation industry is highly competitive and thus demands well planned and distinct strategies of airline companies (airlinetrends.com‚ 2013). Crucial for the success of such a company is hence its strategic management. Carriers need to be aware of their strategic position‚ make strategic choices and put their formulated strategy into action (Johnson‚ Whittington & Scholes‚ 2011). As this is a complex and challenging task‚ consultants
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| | |SWOT ANALYSIS OF AIR INDIA[pic] | | | |Name: Y.SUMANTH
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SWOT analysis Strength 1. Innovation: * “Track check bags” 2. Market share leadership 3. Strong management team 4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition | Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow
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3) Which other brands associations you recommend to Delta? Why? Delta air lines is different from the other airline company because‚ Delta also incorporated the societal marketing.it is firmly committed to our environment‚ safety and social responsibility‚ they act every day and they involve not only customers but also their partner‚ employees‚ civic group and organizations. Delta air lines is already present in many sector such as health‚ education‚ art‚ recycling and thank to these different
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ENVIRONMENT ANALYSIS – JET AIRWAYS Background of the Company Jet Airways was incorporated as an "air taxi" operator on 1 April 1992. It started commercial airline operations on 5 May 1993 with a fleet of 4 Boeing 737-300 aircraft‚ with 24 daily flights serving 12 destinations. In 1991‚ the late P.V. Narasimha Rao‚ Prime Minister of India at the time‚ introduced an "open skies" policy as part of India’s economic liberalisation. This opened doors for privately owned "air taxi" operators to start
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Cabin Crew—selling techniques Creating a positive image Creating a positive image is an important part of being in the airline industry. I have chosen to look at Virgin Atlantic. To create a positive image their staff must be smart and well presented at all times‚ which means having clean and ironed uniform that is worn to the specification outlined by the airline. This means all staff will look professional. They must also have hair that is tidy and groomed and minimal jewelry or tattoos on
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Carlos Mercer Lesson Plan for the airline reservation agent. Background Airline Reservation Agents book passengers on scheduled airline flights. Their only contact with customers is over the phone. Airline Reservation Agents deal with passengers in person. In addition to making and confirming reservations‚ their responsibilities include issuing tickets‚ handling payments‚ and performing a variety of other tasks. Every agent will be given a training manual to peruse through while training
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United Airlines Introduction United Airlines is an American key airline whose headquarters is based in Illinois Chicago. The United airline operates mainly in the United States and across other regions such as such as Japan and Guam. The airline handle and average of about 45‚000 passengers on daily basis and employs over 88‚000 individuals. SWOT ANALYSIS Swot analysis refers to the strength‚ weaknesses‚ opportunities and the threats that a business faces. Every company has its strengths‚ weaknesses
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Introduction Investor Words (2014) and Martin (2012) defined that services are one of the two key components of economic activity that is intangible‚ different for every person‚ highly perishable‚ inseparable from its provider and is consumed at the point of sale‚ the other being goods. Vargo and Lusch (2008) highlighted that there are two perception about services. First‚ is the perception focused to goods and services is an add-on to enhance it. The second perception highlights service as a
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Winglets are near-vertical extensions of the wing tips used to increase the performance of an aircraft by reducing wingtip vortices and increasing the lift-to-drag ratio. Winglets were first studied by Richard Whitcomb in the late 1970’s to improve upon aircraft efficiency at a time when fuel conservation was necessary to save on costs with the rising fuel prices. Whitcomb found that winglets could offer an improvement in the lift-to-drag ration over planar wingtip extensions at the same level of
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