1. Is Jet Blue appropriately positioned to create and maintain a strategic competitive advantage? Yes they are. Jet blues customer service is tremendous. They had the one valentine day massacre but they bounced right back. As a company they know where they have to be in order to succeed in the future. They know about great customer service and low price. Gas prices are rising and with the expansion of the e190‚ I believe this flight will help their revenue increase in the future. 2
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Strategic decision-making is an ongoing process that involves creating strategies to achieve goals and altering strategies based on observed outcomes. Strategy is defined as the long-term direction and scope of an organization to achieve competitive advantage through the configuration of resources within a changing environment for the fulfillment of stakeholder’s aspirations and expectations. The strategic decision by Virgin Atlantic to pull out of Kenya was because of the hard economic environment
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Porter’s Five Forces Model Analysis Pharmaceutical Industry The Threat of New Entrants: Low-to-moderate threat of new entrants due to some barriers that are difficult to overcome. The high research and development costs for new drugs increase the barrier to entry and the government policies restrict and regulate the medicine market. The Bargaining Power of Buyers: Low-to-moderate bargaining power of buyers because the main customers of pharmaceutical industry are hospitals‚ health care organisations
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Flight Booking Portal ABSTRACT: Major airlines are now starting to book air tickets online. But the problem lies in the user friendliness of such portals. Often users need to contact the support staff and simultaneously use the portal for booking. Others simply skip the online booking portal altogether and physically book their tickets. Flight Booking Portal shows the ideal portal that such airlines need to implement. Its very user friendly and also effective. The users
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7144-11-1CSQ AID: 1112 | 28/05/2013 jet blue or west jet both have some goal to draw customer attention that is low cost travel with unique amenities like TV in every seat ‚ and its heavy reliance on information technology through out the business was a critical factor in achieving that goal. → over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in
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GLOBAL BUSINESS ENVIRONMENT Case 8: Swissair’s Alliances Hoang Van Hung (David) (Graduate MBA) Philippines Christian University Global Business Environment – Prof. Reyes Feb. 22‚ 2013 Metro Manila‚ Philippines I- Case Background The Swiss Air Transport Co. Ltd.‚ was founded in 1931 to fly between Switzerland and a handful of central European locations. By 1949‚ the company had become the Swiss flag airline‚ and had inaugurated long-haul intercontinental service
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Intensive competition among firms in the same industry tends to be one of the major characteristics of modern market-led economies caused by the fast pace of technological development and the globalization of economy. Thus‚ most companies aim at creating competitive advantages in order to increase customer satisfaction‚ deal with competitive threats and sustain market share as a basis for maintaining long-term profitability. Porter’s (1980) five forces framework appears as a useful tool for analyzing
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LUFTHANSA – SHORT RUN INCENTIVES AND PRICING STRATEGIES COMPANY OVERVIEW Lufthansa is the flagship carrier of Germany and the world’s fourth-largest airline in terms of overall passengers carried. It operates services in 18 domestic destinations in Germany‚ 197 international destinations‚ and in 78 countries across Africa‚ the Americas‚ Asia‚ and Europe. With over 870 aircraft‚ it has the largest passenger airline fleet in the world when combined with its subsidiaries. The brand is strong
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Case Week 1: Pegasus Airlines (40 points) Please read the case on page 36-37 and answer the following questions: Question 1: Give examples of the needs‚ wants and demands that Pegasus customers demonstrate‚ differentiating these 3 concepts. What are the implications of each for Pegasus’ practices? (10 points) ------------------------------------------------- ------------------------------------------------- Examples of needs: Pegasus’ customers need diversification. examples of wants:
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United Airlines‚ segmentation travel‚ compete‚ air‚ business‚ schedules‚ carriers‚ growth‚ industry‚ routes. Introduction Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other cultures and backgrounds. Not only can we use information technologies to e-mail‚ phone or fax friends‚ family and colleagues in other parts of the world‚ we can also use reliable and regular travel links to visit them‚ covering
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