CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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TERRORISM IN INDIA AND LEGISLATION FOR THE PREVENTION AND COMBATING THE SAME UNDER CRIMINAL JUSTICE SYSTEM – A SOCIO LEGAL STUDY Caesar Roy* ____________________________________________________________ _________ INTRODUCTION Terrorism is not new and though it was seen since the beginning of recorded history it is hard to define. The earliest known organisation was the Zealots of Judea. The Assassins were the next group to
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Overview GST (Goods & Services Tax) is the biggest taxation reform in India. The present indirect tax regime in India will be replaced by a dual GST with Central and State GST to be levied concurrently by the centre and the respective states. GST is expected to integrate State economies and boost overall economy. In GST model through a tax credit mechanism‚ the tax is collected on value-added goods and services at each stage of sale or purchase in the supply chain. Implementation of GST will have
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Nationalism in India Nationalism It involves a strong identification of a group of individuals with a political entity defined in national terms‚ i.e.‚ a nation. Modern nationalism was associated with the formation of nation-states. In India‚ as in many other colonies‚ the growth of nationalism is connected to the anti-colonial movement under the leadership of Mahatma Gandhi. The First World War‚ Khilafat and Non-Cooperation Movement The war played an important role in shaping India‟s freedom
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destroying the cultural diversity of the world. As one of the oldest nations in the sense of tradition and culture‚ India has been a land of sages‚ saints and various renowned scholars. Countless religious temples and shrines built in different parts of the nation expose the devotion to religion and family that dwells within all aspects of India’s culture. Everything was steady for India until a few decades back. Most of the people were farmers and survived on their pieces of land. They were satisfied
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UNTOUCHABILITY IN INDIA Untouchability is not unique to India; it was practised in parts of Europe until a few centuries ago‚ and Japan still has a large number of ’untouchables’‚ called the burakumin. But it is in the Indian sub-continent that this system survives‚ closely bound with culture‚ religion‚ history and contemporary politics. Today over 170 million men‚ women and children in the India are considered untouchable‚ and improvement in their lot has been slow despite legal safeguards and
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By CONTENTS PAGE Section 1 – introduction Section 1.1 – Executive summary Section 1.2 – Introduction to report Section 2 – Theoretical background Section 2.1 – Theories Section 2.2 – India Section 2.3 – McDonald’s in India Section 2.4 – Dunning Eclectric Paradigm applied Section 2.5 – Vernon Life-Cycle applied Section 3 – eMPIRICAL EVIDENCE Section 3.1 - Findings Section 4 – iNTERPRETATION/DISCUSSION Section 4.1 – Interpretation/discussion Section 5 – conclusion
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that share concerns about China’s growing power in Asia. Obama was invited by Prime Minister Narendra Modi and will be the first U.S. president to attend a Republic Day celebration‚ the White House said on Friday. Diplomats said Obama‚ who visited India in 2010‚ would also be the first U.S. president to visit the country twice while in office. India’s relations with Washington have flourished in the past decade‚ although they have also had tussles over trade and other issues. The two countries are
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Chapter 3 __________________________________________________________ Balance of Payments from a Comparative Perspective: China‚ India‚ and Russia under Globalization Akira Uegaki Introduction The three regional powers of China‚ India‚ and Russia have been actively participating in international trade and international financing recently‚ although they have large populations‚ huge territories‚ and abundant natural resources‚1 which would enable them to be independent and autarkic. The globalization
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JUN 11 Marketing Strategy Of Dabur India Ltd MARKETING STRATERY Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy consists of the analysis‚ strategy development‚ and implementation activities in: “Developing a vision about the market(s) of interest to the organization‚ selecting market target strategies‚ setting objectives‚
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