II. Open-Ended Essay (Total: 20 marks) Looking at competitive and cost advantages‚ how does horizontal acquisition differ from vertical integration? (20 marks) In an industry‚ you can either chose to integrate forward or backward along the value chain. By integrating forward‚ you try to reach out to the final customers‚ and thus gain a better understanding of client needs. Moreover‚ forward integration allows a better tracking of sales. Another objective of forward integration is to capture
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Google is one of leaders in innovation management. What are some of its best practices? Google’s Executive Chairman and former CEO Eric Schmidt provides us with some insights (reported in Manyika 2008): EES&OR483 Strategy and Marketing Primer (version 3.0) This set of "crib notes" is a review of marketing and strategy tools and concepts that you may find useful for your project in EES&OR 483. The intention is not to give you more work or reading material‚ but rather to provide you with
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Value Chain Analysis Series No. 3 Value Chain Based Approach to Micro-Enterprise Development Value Chain Analysis-Incense Sticks Micro-Enterprise Development Programme (MEDEP) (MEDEP-NEP/08/006) Dhobighat‚ Lalitpur December 2010 Foreword The Micro-Enterprise Development Programme (MEDEP) is a nationally executed project implemented by Ministry of Industry (MOI) with the technical and financial supports of the United Nations Development Programme (UNDP). The programme is funded
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competitive strategies. To achieve this‚ the paper used various business models and analytical frameworks‚ including strategic clock analysis‚ strategic group mapping‚ PESTEL model‚ Porter’s Five Forces Framework‚ resources/competence framework‚ and value chain analysis. The findings of this analysis revealed that Microsoft’s Xbox 360 as a strategic business unit has a strong strategic position in the UK market. In particular‚ it has been established that Microsoft Xbox 360 has been able to cultivate a
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CPA Program Global Strategy and Leadership Module 2: Understanding the external environment cpaaustralia.com.au Edition 14a Published by Deakin University‚ Geelong‚ Victoria 3217 on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 First published July 2010‚ reprinted January 2011‚ updated July 2011‚ January 2012 Reprinted with amendments July 2012‚ January 2013‚ revised edition July 2013‚ updated January 2014 © CPA Australia Ltd 2014. This is an electronic version of the printed
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Airline industry value chain Inbound logistics Primary activites Stock control airlines must store and handle fuel‚ food‚ and drinks. Stock is managed to ensure reductions in stock turnover‚ thus reducing costs and wastage. Route selection airlines must choose their flight routes. These will be selected upon desired routes‚ and deals negotiated with the airports. Airports are selected for their prime location‚ to allow consumers to get to their desired location. This then entails the
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Outline 1. Interactive session Intro to IT Fundamentals Tutorial 3 08 / 10 /2012 Tutor’s Name: Rachel Yen Chong 2. Assignment 2 3. Review Questions 1 2 Interactive session: Technology: Is IPad a Disruptive Technology? 1. Evaluate the impact of the iPad using Porter’s competitive forces model. 2. What makes the iPad a disruptive technology? Who are likely to be the winners and losers if the iPad becomes a hit? Why? 3. What effects will the iPad have on the business models of
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means to appropriate value from innovation (winter‚ 2006). The third is the complementarity‚ for many electronic products‚ widespread acceptance depends on the availability of related goods that enable or enhance their functionality. For instance‚ computers need software‚ and the DVD players need pre-recorded movies. The innovating firms must decide whether to produce such complement internally or to rely on others to do so (teece‚ 1986). Also in an outsourced supply chain‚ a lead firm coordinates
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3) Phillip is an international business manager with Corbin Manufacturing. Which of the following serves as an external influence on the business decisions that Phillip makes? A) production plant locations B) host country monetary policy C) supply chain linkages D) product design standards Answer: B Diff: 2 Learning Outcome: Describe the process of selecting and developing an international business strategy Skill: Application Objective: 1 4) ________ is the framework that managers apply to determine
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Value Chain Flexibility with RFID: A Case Study of the Octopus Card Lam Tak Ming The Hong Kong Polytechnic University mslam@polyu.edu.hk Abstract: Octopus cards are an electronic payment system based on a wireless RFID technology developed in Hong Kong. Users simply hold their contactless smartcards over an electronic reader‚ and the payment is deducted from the card automatically. If users link their cards to their credit card to upload money
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