Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples
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Table of Contents 1. Introduction 2 2. Marketing Objectives 2 2.1 Sales Objectives 2 2.2 Competitive Position 3 2.3 Customer Actions Desired 4 3. Budget Preparation 4 4. Promotional Mix and Promotional Opportunities Analysis 6 4.1 Promotional Mix 6 Advertising 6 Direct Response Marketing and E-Active Marketing 6 Public Relations 6 Sales Promotions 6 4.2 Promotional Opportunities Analysis 6 4.2.1 Communication Market Analysis 6 4.2.2 Communication Objectives 8 4.2
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Impact of sales promotion on sales volume‚ in UNILEVER (Nig.) PLC Introduction For years‚ most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication‚ companies depend on expertise of advertising agencies. Although‚ most marketers have already introduced and used other marketing communication and promotional tools‚ package design firms‚ direct marketing agencies and sales promotion
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Point-of-Sale Vulnerabilities Hacker Factor Solutions 27-Aug-2007 Point-of-Sale Vulnerabilities Dr. Neal Krawetz Hacker Factor Solutions White Paper Copyright 2006-2007 Hacker Factor All rights reserved FOIA Exempt Document history: Version 1.0: Initial draft. Version 1.1: Incorporated feedback from reviewers. Version 1.2: Incorporated additional feedback. Version 1.3: Limited release. Version 2.0: Public release. Hacker Factor P.O. Box 270033 Fort Collins‚ CO 80527-0033 http://www
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Essays - Foreign Direct Investment (FDI) Foreign Direct Investment (FDI) Outline: 1. What is Foreign Direct Investment? 2. Understanding Foreign Direct Investment 3. Determinants of FDI 4. Basic types of FDI 5. FDI based on the motives of the investing firm 6. Importance of FDI 7. Policies to attract Foreign Direct Investment 8. History of FDI 9. Foreign Direct Investment in Asia 10. Foreign Direct Investment in Pakistan 11. Economic policies attracting FDI in Pakistan 12. Foreign
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DIRECT SELLING ASSOCIATION 29 Floral St. London WC2E 9DP Tel: 020 7497 1234 Fax: 020 7497 3144 E-mail: info@dsa.org.uk Website: www.dsa.org.uk The Direct Selling Association Limited. Registered office as above. Registered in England Number 851537 Member of FEDSA Federation of European Direct Selling Associations Member of WFDSA World Federation of Direct Selling Associations Direct Selling briefing on world wide channel of distribution October 2005 The business method · Direct selling
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European Journal of Interdisciplinary Studies Foreign Direct Investment Theories: An Overview of the Main FDI Theories Vintila Denisia Academy of Economic Studies‚ Bucharest‚ denamv20@yahoo.com Abstract Foreign Direct Investment (FDI) acquired an important role in the international economy after the Second World War. Theoretical studies on FDI have led to a better understanding of the economic mechanism and the behavior of economic agents‚ both at micro and macro level allowing the opening
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A Summer training Report On “personal selling of Demat a/c in ICICIdirect.com” Conducted at [pic] Submitted in partial fulfillment of the requrementsfor the degree of Master of Business Administration(MBA)t PREFACE The organization has assigned me the project titled “Selling of DEMAT account and the get trade out of them; Marketing Role”. Under this I am supposed to meet with new peoples to made they invest in equity market and to generate revenue
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am going to critic‚ evaluate and analyse direct payments and the implications they have had on social work practice. The Direct Payments Act 1996 enabled local authorities to offer cash in lieu of social services. They were introduced for adults of working age in April 2007 and extended to include older disabled people in 2000. Since April 2001 direct payments have also been available to parents of disabled children‚ 16 and 17 years and carers. Direct Payments have also been extended to people
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1-7A (75 minutes) Part 1 DE LEON COMPANY Manufacturing Statement For Year Ended December 31‚ 2013 Direct materials Raw materials inventory‚ December 31‚ 2012 $ 166‚850 Raw materials purchases 925‚000 Raw materials available for use 1‚091‚850 Less raw materials inventory‚ December 31‚ 2013 182‚000 Direct materials used $ 909‚850 Direct labor 675‚480 Factory overhead Depreciation expense—Factory equipment 33‚550 Factory
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