Strategic Management Plan for Avon Philippines [www.avon.com.ph] Prepared by Euvie A. Castroverde Student number 201202385 – BSA22 March 11‚ 2015 Table of Contents Executive Summary pg. 3 I. Company History and Background pg. 3-4 II. Products of the Company pg. 4-5 III. Company’s Competitive Situation pg. 5-6 IV. Industry Analysis pg. 6-10 V. Industry Forecast pg. 10-11 VI. Plan of the Company pg. 11-12 VII. Mission Statement pg. 12 VIII. Vision
Premium Marketing Edward Scissorhands Sales
Executive Summary Avon Products‚ Inc. (Avon) is based in New York. The firm engages in the manufacture and marketing of beauty and complimentary products primarily in North America‚ Latin America‚ Europe‚ and Asia Pacific (Yahoo Finance‚ 2005). Avon’s products are classified into three product categories: Beauty‚ Beauty Plus‚ and Beyond Beauty. The Beauty category consists of cosmetics‚ fragrances‚ skin care‚ and toiletries; Beauty Plus includes fashion jewelry‚ watches‚ apparel‚ and accessories;
Premium Brand Brand management Marketing
Avon was on the top of its game for the last five years‚ however‚ in 2005‚ things got ugly. The company suddenly began losing sales all around the globe and problems started weighing down causing many shareholders to quit. Andrea Jung was then advised to take a new “outside” perspective and forced her managers to think logically and rationally rather than following one’s intuition. She favoured globalization and became analytical in managing the company. 1. Why would a new “outside” perspective
Premium Decision making Critical thinking Thought
No. | Content | Pages | 1 | Brief Introduction of Avon Product Inc. | 2-4 | 2. | Situational Analysis A. General External Environment [PEST] 1. Political/Legal 2. Economic 3. Social-cultural 4. Technological B. SWOT Analysis * Strenght * Weakness * Opportunity * Threats C. Industry AnalysisThreat of New EntrantsBargaining Power of SuppliersBargaining Power of BuyersProduct SubsitutesIntensity of Rivalry among Competitors D. Matrix Used 1. Internal Factor Evaluation
Premium Cosmetics Brand Sales
Avon Case Study BA 499- Sec 01 1. In what way does Avon follow a global strategy? Does this experience indicate that it should pursue a different strategy? Avon way in following a global strategy was when they announced the ban on all direct selling and had to switch to the traditional retailing. Meaning that all the Avon sales associates that sold their products from out the comfort of their home would now have to sell from a retail store. Being that Avon is a foreign business in China‚ the
Premium Marketing
independent representatives. Answer: International cadre development is I believe Avon has been very successful in its international human resources management in global market. First of all‚ Avon’s first female CEO took charge of company and implemented efficient policies to make the company get out of debt problem and sluggish sales problem. Secondly‚ Avon also focuses on international market. It is stated that Avon has more than 5million independent representatives worldwide. In 2005‚ Avon’s revenues
Premium Culture Globalization
I. Problem Statement: How will Avon Products Inc. reposition its brands image to increase customer loyalty? Sub- problem: On what product category will the company focused their marketing strategies? – Home‚ fashion‚ beauty? Will the company continue to offer home products? II. Vision and Mission Vision (actual): To be the company that best understands and satisfies the product‚ service and self-fulfillment needs of women—globally. Vision (Proposed) To be the company that best understands
Premium Marketing Sales Selling
Assignment Avon Study Case Student’s name Professor’s name Dr. Course title 532 – Talent Management Date 2013 Provide a brief description of the status of the company that led to its determination that a change was necessary. In 2005‚ Avon Products success story turned ugly. After six straights years of ten percent plus growth and a tripling of earnings under CEO Andrea Jung‚ the company suddenly began losing sales across the globe. The company found itself challenged by
Premium Management Leadership
ABSTRACT Avon is one of the diversified cosmetics company in USA and they have implemented several strategy in order to attract more customers for their products. They have the best strength i.e. channel of distribution‚ loyal customers and the marketing segment which contribute more on the success of sales. However‚ they have certain problems such as bad-debt‚ new trend for green products and their not so good homey image. Avon need to implement the strategic plan laid out in this study if they are
Premium Edward Scissorhands
Marie Ann Pius (University of Multimedia) AVON CASE STUDY a) What has been the firm’s corporate strategy to date? Stronger Brand’s name than rivals: Again Avon’s history a big player here because it gives the company credibility and name recognition.Avon continues to strengthen its image of core beauty product and international brand product line.In the past few years the company has made several upgrades in imaging and formulations‚packaging‚and customer service and the accuracy and speed
Premium Marketing Customer service Sales