MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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External Business Environments The external environment of a business converts inputs into outputs in order to make profits. However‚ the business does not exist in an empty space‚ but rather in an external environment consisting of varying factors outside the business. Factors that affect the external environment of a business include the economic system‚ the social system‚ the political system‚ the technological system‚ and the ecological system. The economic system deals with the organization
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2 2.1 The General Environment The General Environment 2.2 Scanning‚ Monitoring‚ and Forecasting Changes in the Environment Key Work Strategic decision making under conditions of uncertainty 2.3 Scenario Planning Key Work Strategic inflection points and their impact on strategy Tools and Techniques Undertaking scenario planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Tools and Techniques Writing a PEST
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Introduction Business Environment included the actors and forces outside the organization that influence management’s stability to develop and maintain successful transactions with its target customers and stakeholders. The objective is to establish the importance of analyzing the types of environmental forces. The environmental forces are political-legal forces‚ economic forces‚ socio-cultural forces and technological forces. In other words‚ these forces (PEST) strongly affect the way of business
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Business Environment Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy‚ Unemployment Policy etc.)‚ Economical factors (Inflation rate‚ Recession or Boom etc.)‚ Socio-cultural (language‚ values‚ religion‚ beliefs etc. )‚ Technological
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a thorough look at the corpse to determine time of death and cause of death. The person who does the exam is known as a Pathologist. These exams are done for either legal or medical purposes. “Autopsies can be further classified into cases where external examination suffices‚ and those where the body is dissected and internal examination is conducted.” Some cases will need permission from the next of kin to be able to be performed. The word autopsy comes from the Greek meaning “to see for oneself”
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This paper will identify two forensic settings and two external dimensions of forensic treatments. It will explain similarities and differences terms of external dimensions of forensic treatment settings. It will reveal a conclusion of insight that was gained as a result. The first forensic setting include correctional. This setting may include women‚ men‚ mental illness‚ or adolescents that are incarcerated. Nelson and Berger (1988) point out some problems that with services that surround forensic
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Examples of internal and external mail services available to organisations. · Internal post deliveries (distributing mail within the organisation) · Royal Mail post · Royal Mail (special deliveries‚ recorded). · Private couriers (e.g. Parcel Force‚ TNT) 2.4 – Give reasons for selecting internal and external mail services Internal mail services are used to communicate within the council which is free of charge and a lot quicker. External mail is used to communicate
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Environment scanning attempts to provide management with accurate forecasts of trends that relate to external changes in geographic areas where the firm is currently doing business or considering setting up operations. These changes relate to environmental factors that can affect the company and include the industry or market‚ technology‚ regulatory‚ economic‚ social‚ and political aspects. In this case‚ a Canadian manufacturing firm wants to do business in Poland and do the environment scanning
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Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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