is available at www.emeraldinsight.com/1598-2688.htm AJQ 11‚2 146 A study on the customer satisfaction and customer loyalty of furniture purchaser in on-line shop Yongju Jeong and Yongsung Lee Department of Business Administration‚ The University of Incheon‚ Incheon‚ South Korea Abstract Purpose – The paper intends to explore the influencing factors on customer satisfaction and customer loyalty in the internet shopping mall through service quality based on the data obtained from furniture
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programs. First‚ Harrah’s strived to build‚ increase and retain customers’ loyalty to their brand‚ similar to the way people tend to be loyal to their mechanic or hair dresser. The strategy to achieve this goal was to ensure that they crafted and sustained a relationship with their customers and reinforced the emotional tie with personalized attention and fast service. The second objective piggy-backs on the first – that customer loyalty will yield incremental business and increase company revenue
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Customer Service – Loyalty Program It is important to create a program that is manageable and support the goals of 7-11. The Loyalty Program of 7-Eleven Hong Kong was “Stamp Collection”. The latest function was Sanrio 50th Crystal Charm Collection. (Swarovski) Step 1: 7-11 will examine who are your customers‚ they know there customers were want convenience service and most of them normally were young to middle age. These customers are easy to change their mind because of the trend and
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won’t lose much business on cultural grounds. FACE’s aesthetic is well positioned to attract the typical trendy‚ wealthier female crowd that frequents the 12th South‚ both young and old. Moving on to company value‚ FACE’s value proposition to customers is oriented around providing high-end‚
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Avon Case Study BA 499- Sec 01 1. In what way does Avon follow a global strategy? Does this experience indicate that it should pursue a different strategy? Avon way in following a global strategy was when they announced the ban on all direct selling and had to switch to the traditional retailing. Meaning that all the Avon sales associates that sold their products from out the comfort of their home would now have to sell from a retail store. Being that Avon is a foreign business in China‚ the
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NPS Net Promoter Score ______________________________________________ Research assignment for Hotel unknown: Study to the Net Promoter Score‚ and the application process within the company ______________________________________________ Thesis 19 July 2010 ______________________________________________ Presented for the Rotterdam Business School‚ A faculty of Hogeschool Rotterdam PREFACE This report is a graduation assignment written and composed in assignment of Hotel unknown
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Avon Slogan: The Company for Women The word “Women” is not needed to be changed because Avon is already strongly known for this. Actual Mission Statement: The Global Beauty Leader The Women ’s Choice for Buying The Premier Direct Seller The Best Place to Work The Largest Women ’s Foundation The Most Admired Company Proposed Mission Statement: Avon is committed to be the leading direct selling company that provides beauty and related brands to satisfy women worldwide. Encouraging good relationship
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Cabo san viejo – rewarding loyalty? Cabo san viejo is currently facing a problem of increasing competition and customer retention. To solve this‚ there is a dilemma of adopting a loyalty program or not. However our mission is only to meet competition and increase sales and not to resort to loyalty programs. We considered the following factors before deciding against choosing a loyalty rewarding program. facts In a survey‚ of 2500 Americans nearly 50% of the loyalty program members said that
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Assignment “Net Promoter Score: a strong indicator of loyalty and growth?” 2 Table of Content Page Introduction…………………………………………………………………………3 1 Main advantages of the NPS……………………………………………...4 1.1 1.2 1.3 2 Simple and understandable – the calculation of the NPS……...4 Simple categorization of the customer groups - …………………. application of the NPS……………………………………………...5 Motivating Change - customer-focused management by NPS...6 Main disadvantages of the NPS ................................
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From : Elena Vignerte To : Russel Lacey MBA – MARKETING Nov. 11 – 2014 CASE MEMO Olympic Rent-A-Car US : Customer Loyalty Battles CASE SUMMARY : Olympic-rent-a-car is one of the US car renting company leader. The company was founded in 1976 by John Uelses‚ with a franchising model. The initial strategy of the company was to price lower than the main competitors. With a promotion‚ advertizing and franchizing strategy‚ the company reached to catch 7% of the market shares in 2012. By starting operating
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