Avon Products‚ Inc. (Avon)‚ the US cosmetics giant‚ had considered China the keystone of its marketing effort in Asia. Years of effort and the development of a large direct marketing organisation in that country had made operations in China its most profitable and most rapidly growing market in Asia. On 21 April 1998 senior company officials from the New York headquarters and throughout Asia had gathe red in Guangzhou for what was supposed to be a festive occasion. During the meeting William Pryor
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~ IiItlEI Harvard Business School 9-289-049 Rev. August 5.1994 Avon Products‚ Inc. On June 1‚ 1988‚ Hicks B. Waldron‚ chairman and chief executive officer of Avon Products‚ Inc.‚ was reviewing a package of proposals that he and his financial advisors were to present to the Avon board of directors for final approval the following day. These proposals included (1) a public announcement that Avon would explore plans to divest two of its businesses‚ probably at a considerable book loss;
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be marketing a product for a business that will appeal to a wide market segment. The business I have chosen is Avon‚ to market the product I will need effective marketing to achieve the business objectives. To carry this out many factors will have to be considered such as; target markets and delivering the desired goods/services more effectively and efficiently than its competitors. Avon will decide upon what it is they are selling‚ its price‚ who they are selling to‚ where it is being sold and why
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The Greatness of Avon How is Avon still shining on their 126th year? A start-up company is usually given a lifespan of about 3 to 5 years. Once a company has hit that mark‚ it either goes on or shut down. On the company’s 5th year‚ consumers commonly grow tired of the brand or simply forget about it. Well‚ it is human to always look for something new. Long before women in the U.S. were allowed to vote‚ Avon was already in the direct selling business. In 1886‚ David H. McConnell started the business
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I. Problem Statement When Jung took over‚ there was no definite strategic vision for Avon. Avon reps had no common goal to work towards‚ and this was translated in their work‚ which led to the brand having no evident personality even for the consumers. Along with the lack of strategy came the inability to cope with the changing times. A company that was set on their old business model‚ Avon found it hard to integrate technology into their daily operations. And lastly‚ proper leadership was lacking
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Business Strategy Strategy Formulation – Avon Products Inc. Group Members | Bushra Nazeer | 094532-119 | Adnan Nazir | 111534-030 | Saqib Latif | 094532-105 | Akeela Tufail | 094532-080 | Saima Naseer | 094532-131 | Muhammad Waqar | 111534-028 | Submitted to: Mr Mohsin Rauf Date: Aug 4‚ 2012 Contents Final Project – Business Strategy 1 Strategy Formulation – Avon Products Inc. 1 Executive Summary 4 Scope 4 Introduction – Avon Products‚ Inc. 5 History 5 Establishment
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I. Time Context 1993 – a line of intimate apparel and casual wear introduced. - 3‚000 Avon Ladies‚ associates‚ franchise dealers and managers‚ and their family and friends‚ participated in the first year of the Avon Global Running Program‚ a worldwide event aimed at promoting good health and fostering camaraderie between and among the ladies of Avon. 1996 – received the Flame for excellence in sales‚ marketing‚ and operations. 1997 – Avon’s net sales worldwide increase 6 percent to $
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The Bard of Avon‚ 艾冯河畔诗人，莎士比亚的别称(因莎士比亚出生并安葬于艾冯河畔的英国斯特拉特福) “The Bard of Avon”‚ English poet and playwright who wrote the famous 154 sonnets and numerous highly successful dramatic works. 1564‚ Born in Stratford-on-Avon‚ 1582 married to Anne Hathaway‚ a farmer’s daughter who is 8 years older than Shakespeare 1588-1592‚ in London as actor and playwright; 1592-1598‚ devotes himself mainly to chronicle histories and comedies; 1601-1609‚ period of the greatest tragedies and romantic comedies
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No. | Content | Pages | 1 | Brief Introduction of Avon Product Inc. | 2-4 | 2. | Situational Analysis A. General External Environment [PEST] 1. Political/Legal 2. Economic 3. Social-cultural 4. Technological B. SWOT Analysis * Strenght * Weakness * Opportunity * Threats C. Industry AnalysisThreat of New EntrantsBargaining Power of SuppliersBargaining Power of BuyersProduct SubsitutesIntensity of Rivalry among Competitors D. Matrix Used 1. Internal Factor Evaluation
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O for A Door-to-Door Sales The Forgotten Channel CONSUMER T he days are long gone when it was common to find a stranger on your doorstep pushing aluminum siding‚ brushes‚ or encyclopedias. Yet even today‚ Mary Kay’s 1.7 million “beauty consultants” still drive up in their pink cars to demonstrate and sell cosmetics to women in their homes. And in some 70 countries around the world‚ millions of Kirby vacuum cleaners are being sold in households that have just
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