engaged in direct sales of skin and color cosmetics products The company operates in more than 35 countries . Its headquarters is in Dallas Texas. It employs more than 4500 people. The company generates more than $3‚000 million annually. Mary Kay is a privately held company and does not publish its financial statements. Strengths Mary Kay’s products are scientifically created and is approved by the FDA to clean‚ protect and enhance the skin. Product safety is their highest priority‚ and the company
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P173 Avon Products‚ Inc. (NYSE: AVP) is an international manufacturer and distribution of beauty‚ household‚ and personal care company. As the world’s largest direct seller‚ Avon sells their products through representatives over 140 countries. Avon is founded in 1886‚ NY by David McConnell‚ over the one-century development‚ Avon became one of the FORTUNE 500 Company in USA‚ with more than 43000 employees and 6.4 million active independent sales Representatives around the world. Their corn value
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AVON PRODUCTS IN CHINA The Avon case presents the evolution of its endeavors in China during the 1990s. With a renewed strategy of aggressive expansion towards conquering the world market of beauty products and direct selling‚ Avon arrived to China in 1990‚ establishing its operations base in Guangzhou. Being the first direct selling company that entered the Chinese market‚ Avon faced several obstacles mostly in terms of selling the product‚ given that in the Asian Giant there was not usual to
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Strategy Analysis Avon Products Introduction All businesses must create strategies that will see them into the next phase of their growth. It is through assessment‚ generic and grand strategy development‚ and implementation that a corporation can move beyond just existing in the market‚ to becoming a powerhouse in their arena‚ as well as increase shareholder wealth. Andrea Jung‚ in 2000‚ faced having to create growth strategies for the 115-year-old company of Avon Products‚ Inc. This company had
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Sheila S. Olsen ENG 3355 Dr. Robert E. Cason May 15‚ 2013 Sheila S. Olsen ENG 3355 Dr. Robert E. Cason May 15‚ 2013 Avon Products Inc. AVP Avon Products Inc. AVP by by TABLE OF CONTENTS Introduction 4 Corporate History 5 History 5 Location and Management 5 Competitors 5 Important Stock Market Information 6 Products 6 Corporate Governance 7 financials 8 Dividends 8 Book Value 8 P/E information 8 5 year overview 9 analyst opinion 9 technical opinion 10 price history
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Early Avon trademark[edit] Original Avon trademark‚ filed June 3‚ 1932 The drawing stylized word AVON mark is an expired trademark at the USPTO‚ and owned by Avon Products‚ Inc. The California Perfume Company‚ Inc. of New York filed their first trademark application for Avon on June 3‚ 1932 with the USPTO. Part of the description for goods and services provided to the USPTO included "perfumes‚ toilet waters‚ powder and rouge compacts‚ lipsticks"‚ and other toiletry products. First use
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Name – Sayali uday thigale Student id – 12991865 Subject name – strategic brand management Case Study name- (PRODUCT) RED (A) Lecturer name – Tutor name - Content 1) Current Background 2) Case Issues 3) Analysis of case 4) Formulation and Evaluation of alternative 5) Recommendation 6) Implementation
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Avon As of November 1999‚ Avon was experiencing economic troubles. Avon’s growth rate of annual sales was less than 1.5 percent during the greatest economic boom in history. This prompted a transfer in leadership which appointed Andrea Jung as CEO. Since that time‚ Avon has experienced remarkable growth. Under the direction of the new CEO‚ a new strategy was developed to reinvent Avon’s image‚ improve customer satisfaction‚ and to increase profit margins and market share. Avon has gained an outstanding
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Avon Slogan: The Company for Women The word “Women” is not needed to be changed because Avon is already strongly known for this. Actual Mission Statement: The Global Beauty Leader The Women ’s Choice for Buying The Premier Direct Seller The Best Place to Work The Largest Women ’s Foundation The Most Admired Company Proposed Mission Statement: Avon is committed to be the leading direct selling company that provides beauty and related brands to satisfy women worldwide. Encouraging good relationship
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SWOT Analysis Strength 1. Wide customer base in diverse markets like merchant gases‚ tonnage gases‚ equipment & energy and electronics & performance materials. 2. Diversified geographic presence in more than 40 countries with an employee base of more than 40‚000. 3. Steady growth in revenue & operating profit 4. Increasing liquidity through growing demands and sustained expansion in diverse territories. 5. Strengthening operational performance by driving increased productivity to the bottom
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