categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region‚ city size‚ density and climate. Demographic Segmentation is based on variables such as age‚ sex‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion and nationality. Psychographic Segmentation is based on variables such as socioeconomic status‚ values‚ attitudes and lifestyle
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consumer’s personality influences the way he or she responds to marketing stimuli‚ but efforts to use this information in marketing contexts have met with mixed results. • Consumers’ lifestyles are key to many marketing strategies. • Psychographics go beyond simple demographics in helping marketers understand and reach different consumer segments. • Identifying patterns of consumption can be superior to knowledge of individual purchases when crafting a lifestyle marketing strategy
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target customers were more lifestyle centric in 1970s whereas in 2000s the customers are ready to try out new experiences. Psychographic based promotional strategy would work over benefits based strategy as psychographic based strategies is more flexible and targets a larger customer’s base that bear similar lifestyle‚ attitude‚ opinion and interest. Pros: Psychographic segmentation gives a much better insight and understanding of the consumer‚ which leads to the identification of underlying needs
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Case 4-10 Independence Violations at PricewaterhouseCoopers PricewaterhouseCoopers (PwC) was involved in a series of independence violations in the late 1990s and early 2000s that resulted in strengthening the independence rules for auditors We discuss these situations in two parts. Part I On January 6‚ 2000‚ the SEC made public the report by independent consultant Jess Fardella‚ who was appointed by the commission in March 1999 to conduct a review of possible independence rule violations by PwC
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Chapter 1—Introduction to Global Marketing TRUE/FALSE 1. When practicing international marketing‚ a company becomes more involved in local marketing environments than it does in export marketing. ANS: T PTS: 1 DIF: Easy REF: p. 7 NAT: Analytic 2. Regional and political integration favor a pan-regional marketing strategy. ANS: T PTS: 1 DIF: Easy REF: p. 7-8 NAT: Analytic | Diversity 3. The formation of NAFTA encourages more multinational companies to adopt multidomestic strategies
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Rapport de Laboratoire Lab # 2 Cours SEG2506 Remis le 5 Février 2014 dans le cadre du cours de SEG2506 Université d’Ottawa Objectif: L’objectif du laboratoire 2 est de développer une machine d’état UML pour les différents modèles de feu de circulation (léger‚ modéré et élevé) mais aussi de générer le code java en utilisant UMPLE et l’intégrer dans un programme existant. Introduction : // A FAIRE Conception 1. Modèle de circulation léger ou LowTrafficLight
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I believe that The Perfect Storm is a better that "The Wreck of the Hesperus"‚ because the action was more intense‚ the writer explained the characters more‚ and the story was longer. A strength of "The Wreck of the Hesperus" is that the poem had good form. Another strength is that it was short. A strength of the poem is that is was pretty suspenseful‚ but not as suspenseful as The Perfect Storm. A weakness of "The Wreck of the Hesperus" was that the poem was a little hard to understand
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CASE QUESTIONS Cash Flows and Value. Cost of Capital Case 1: Hop-In Food Stores‚ Inc. 1. Determine the correct price for this particular IPO. Use several methods to do this and compare them. 2. What extra information would you try to acquire in a real life situation? Case 2: Chem-Cal Corporation 1. How do you calculate the WACC for this firm? 2. What is the cost of capital of the debt‚ preferred stock‚ and common stock (assume the equity beta is 1.22)? 3. Calculate the WACC. How can a WACC be used
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Process of making decisions and solving problems that arise The decision-making process is a very important one in an Athletic department. It is the key to dealing with any problems that arise. In order to handle issues properly‚ we must evaluate the situation‚ talk with key members involved and then make the decisions based upon those findings. Decisions made in our Athletic Department will be transparent‚ so that everyone knows what to expect. Leadership style In our Athletic department‚ we follow
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thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time. Methodology The methodology used in this project for my product reference is demographic and psychographic‚ the segmentation was done by myself the information on the meaning were from the internet. A thorough understanding was done and then the product was segmented.Index Srno. Topic 1 INTRODUCTION OF MARKET SEGMENTATION 2 BASIS OF MARKET
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