Opportunity Assessment Plan Background Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ dandruff‚ environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable. Composition of shampoos Shampoo is generally made by combining a surfactant‚ most often sodium lauryl sulfate and/or sodium laureth sulfate with a co-surfactant‚ most
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protein enriched product. Pantene got its name from “panthenol” (pro-vitamin B-5)‚ which was developed in 1940 in Switzerland and used to treat burns in WWII. It was soon found to improve the health‚ elasticity and moisturization of hair. Pantene shampoo launched in Europe in 1947. * It comes with money back guarantee. If you are not completely satisfied with the product‚ you get your money back!!! * It has different products for different kind of hair and lengths also * They have
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believe the Highlites brand of shampoo lathers better than the “ordinary shampoo” with this commercial‚ when in fact the second test wasn’t
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A RESEARCH REPORT ON “Impact of sales promotion on consumers‚ Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ DURG (C.G) SESSION : 2006-2008 Submitted by SUSHMITA YADAV MBA II Semester‚ 2007 Approved by Dr. PRATAP .B. DESHMUKH DEPARTMENT OF MANAGEMENT BHILAI INSTITUTE OF TECHNOLOGY
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been experiencing a general increasing trend over the past years. In the Philippines alone in 2011‚ there is an increase in the value of shampoos and conditioners by 6%. As for instance‚ the key countries in Southeast Asia which are Thailand‚ Philippines‚ Singapore and Malaysia are experiencing a stronger domestic demand for hair care products such as shampoos and conditioners that are essential in personal grooming. As matter of fact‚ hair care sales in these key countries grew by an average of
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MILESTONE 1952 First launching in Indonesia 1970 International bottle usage Launch new variant “Lemon” 1975 Launch “Black Sunsilk”. The first black shampoo launch in Indonesia market 1995 Launch new variant (coconut oil and rose) 1997 Launch dual approach variant 1999 Launch shampoo based on science technology 2001 Launch nutrition shampoo 2006 Launch new design product 2010 Lunch Sunsilk Co-Creation SUNSILK CO-CREATION Co-create with 7 best hair experts : 1. Dr Francesca Fusco‚ a
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below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High
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chemical shampoo . The product has been traditionally made by our ancestors and was widely used before the advent of chemical / synthetics and is not a totally new product for Bangladeshi customers . Since the herbal shampoo industry is not fully developed in the country and over periods of time consumers have become aware of advantages of using shampoo made from herbals . Alovera Herbals Unlike synthetic chemical shampoo there are absolutely no side effects from using herbal shampoo and Herbal
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History of Sunsilk Shampoo Sunsilk was launched in 1954‚ in the UK‚ Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959‚ it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy‚ which brings lots of positive feedback for a firm. Indivual name: Unilever follow individual name for setting brand
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They were both able to show the relationship between percentage and fractions and draw a bar model correctly shading 34 %. Article 2: Avon Advertisement 1. In week one 100% of women show improvement in skin texture What is the 100% of ? Answer P.1 34/34 P.2 34 Both of the participants were able to understand where the value of 100% came from. They were able
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