Executive Summary Avon Products‚ Inc. (Avon) is based in New York. The firm engages in the manufacture and marketing of beauty and complimentary products primarily in North America‚ Latin America‚ Europe‚ and Asia Pacific (Yahoo Finance‚ 2005). Avon’s products are classified into three product categories: Beauty‚ Beauty Plus‚ and Beyond Beauty. The Beauty category consists of cosmetics‚ fragrances‚ skin care‚ and toiletries; Beauty Plus includes fashion jewelry‚ watches‚ apparel‚ and accessories;
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No. | Content | Pages | 1 | Brief Introduction of Avon Product Inc. | 2-4 | 2. | Situational Analysis A. General External Environment [PEST] 1. Political/Legal 2. Economic 3. Social-cultural 4. Technological B. SWOT Analysis * Strenght * Weakness * Opportunity * Threats C. Industry AnalysisThreat of New EntrantsBargaining Power of SuppliersBargaining Power of BuyersProduct SubsitutesIntensity of Rivalry among Competitors D. Matrix Used 1. Internal Factor Evaluation
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independent representatives. Answer: International cadre development is I believe Avon has been very successful in its international human resources management in global market. First of all‚ Avon’s first female CEO took charge of company and implemented efficient policies to make the company get out of debt problem and sluggish sales problem. Secondly‚ Avon also focuses on international market. It is stated that Avon has more than 5million independent representatives worldwide. In 2005‚ Avon’s revenues
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Company Case The Newest Avon Lady—Barbie! Selling Tradition "Ding-dong‚ Avon calling." With that simple advertising message over the past 112 years‚ Avon Products built a $4 billion worldwide beauty-products business. Founded in 1886‚ and incorporated as California Perfume Products in 1916‚ Avon deployed an army of women to sell its products. These "Avon ladies‚" 40 million of them over the company’s history‚ met with friends and neighbors in their homes‚ showed products‚ took and delivered orders
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I. Problem Statement: How will Avon Products Inc. reposition its brands image to increase customer loyalty? Sub- problem: On what product category will the company focused their marketing strategies? – Home‚ fashion‚ beauty? Will the company continue to offer home products? II. Vision and Mission Vision (actual): To be the company that best understands and satisfies the product‚ service and self-fulfillment needs of women—globally. Vision (Proposed) To be the company that best understands
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Avon As of November 1999‚ Avon was experiencing economic troubles. Avon’s growth rate of annual sales was less than 1.5 percent during the greatest economic boom in history. This prompted a transfer in leadership which appointed Andrea Jung as CEO. Since that time‚ Avon has experienced remarkable growth. Under the direction of the new CEO‚ a new strategy was developed to reinvent Avon’s image‚ improve customer satisfaction‚ and to increase profit margins and market share. Avon has gained an outstanding
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ABSTRACT Avon is one of the diversified cosmetics company in USA and they have implemented several strategy in order to attract more customers for their products. They have the best strength i.e. channel of distribution‚ loyal customers and the marketing segment which contribute more on the success of sales. However‚ they have certain problems such as bad-debt‚ new trend for green products and their not so good homey image. Avon need to implement the strategic plan laid out in this study if they
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Strategic Management Plan for Avon Philippines [www.avon.com.ph] Prepared by Euvie A. Castroverde Student number 201202385 – BSA22 March 11‚ 2015 Table of Contents Executive Summary pg. 3 I. Company History and Background pg. 3-4 II. Products of the Company pg. 4-5 III. Company’s Competitive Situation pg. 5-6 IV. Industry Analysis pg. 6-10 V. Industry Forecast pg. 10-11 VI. Plan of the Company pg. 11-12 VII. Mission Statement pg. 12 VIII. Vision
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History of Avon Avon was founded in 1886 as the California Perfume Company by a book salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the primary reason people were buying his books not the book it self. In 1914 the first international office opened in Montreal‚ Canada and in 1916 California Perfume Company first incorporated in New York State and by 1964 Avon stocks have been listed
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Avon Corporation In order to begin to understand the industry in which Avon functions as well as the specifics around the introduction of the new EAS drive‚ I used the 5Cs analysis to outline the company’s current situation. Situation Analysis via the 5Cs: Company * Avon manufactured a number of electrical products * Sold products to both end users and OEMs * $6M in sales annually of the AVDC drives‚ lost sales to EAS drives Collaborators * Distributors and OEMs Avon could establish many more
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