REVLON SITUATIONAL ANALYSIS Sarah C. Lowendick‚ Brand Specialist October 22‚ 2008 Table OF CONTENTS Revlon Vision Statement…3 Revlon Executives…3 History…4 Brand Overview…4 Target Market Approach…5 Audience Profile…5 Audience Purchasing Process…5 Competitive Analysis…6‐8 SWOT Analysis…9‐10 Barriers to Purchase…11 Marketing Objectives & Strategies…12‐13 Market Growth…14 Works Cited…15‐16 2 Vision statement
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Case Analysis # 2- Revlon‚ Inc. 2007 Case Analysis # 2- Revlon‚ Inc. 2007 Revlon is a universal company that sells products for skin care‚ cosmetics‚ personal care‚ fragrance and professional products. It was founded in 1932 and began in the nail polish market‚ soon after expanding into lipstick. Over the past six years‚ Revlon has consistently lost revenue and struggled with debt. Even though they have eliminated executive positions‚ reduced staffing and consolidated sales and marketing functions
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REVLON EXECUTIVE SUMMARY Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon‚ ultima‚ Charlie‚ Almay‚ jean nate‚ mitchum and Gatineau. The categories of product are cosmetics‚ personal product and skin care products. Revlon has used food stores‚ chain drug‚ owned shops or large volume retailer in marketing their product. Operations of this
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Revlon‚ Inc. ¬¬ 2004 INTRODUCTION Revlon Inc. was founded in 1932 by Charles Revson‚ Joseph Revson and Charles Lachmann. The Company began with only one product nail enamel. Revlon Inc. later introduced other numerous products such as fragrances‚ manicure and pedicure instruments‚ and other cosmetic products. Within six years‚ Revlon Inc. turned into a multimillion dollar organization‚ becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world’s
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Sheila S. Olsen ENG 3355 Dr. Robert E. Cason May 15‚ 2013 Sheila S. Olsen ENG 3355 Dr. Robert E. Cason May 15‚ 2013 Avon Products Inc. AVP Avon Products Inc. AVP by by TABLE OF CONTENTS Introduction 4 Corporate History 5 History 5 Location and Management 5 Competitors 5 Important Stock Market Information 6 Products 6 Corporate Governance 7 financials 8 Dividends 8 Book Value 8 P/E information 8 5 year overview 9 analyst opinion 9 technical opinion 10 price history
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P173 Avon Products‚ Inc. (NYSE: AVP) is an international manufacturer and distribution of beauty‚ household‚ and personal care company. As the world’s largest direct seller‚ Avon sells their products through representatives over 140 countries. Avon is founded in 1886‚ NY by David McConnell‚ over the one-century development‚ Avon became one of the FORTUNE 500 Company in USA‚ with more than 43000 employees and 6.4 million active independent sales Representatives around the world. Their corn value
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Introduction of the Company Revlon Inc. is a leading cosmetics company offering cosmetic‚ skin care‚ fragrance‚ and personal-care products. Revlon was formed in 1932‚ and started out with selling only nail enamels. Over the course of the past 75 years‚ Revlon has become a leading brand in the cosmetic market‚ recognized both in the United States and worldwide. Revlon owns popular brands such as Revlon‚ Charle‚ Mitchum‚ and Almay. Revlon has recently been struggling with debt‚ posting losses
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the state of New York. McConnell‚ Henderson‚ and William Scheele were listed as company officials.[11] Early Avon trademark[edit] Original Avon trademark‚ filed June 3‚ 1932 The drawing stylized word AVON mark is an expired trademark at the USPTO‚ and owned by Avon Products‚ Inc. The California Perfume Company‚ Inc. of New York filed their first trademark application for Avon on June 3‚ 1932 with the USPTO. Part of the description for goods and services provided to the USPTO included
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Revlon is a worldwide cosmetics‚ hair color‚ beauty tools‚ fragrances‚ skincare‚ anti-per spirants/deodorants and beauty care products company. Revlon is a global color cosmetics‚ hair color‚ beauty tools‚ fragrances‚ skincare‚ anti-per spirant / deodorants and beauty care products company Websites featuring current product and promotional information can be reached at www.revlon.com‚ www.almay.com and www.mitchumman.com. The Company’s brands‚ which are sold worldwide‚ include Revlon®‚ Almay®
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Revlon for Men 1 Revlon for Men? “Ubersexuals and the Changing Male Landscape” Marketing Strategy Revlon is a world leader in cosmetics‚ skin care‚ fragrance and personal care and is a leading mass-market cosmetics brand‚ alongside L’Oreal’s Maybelline and Procter & Gamble ’s Cover Girl. Their vision is to provide glamour‚ excitement and innovation Assignment 3 Revlon for Men 2 through quality products at affordable
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