MARKETING RESEARCH Dr. Hong Liu LEARNING OBJECTIVES The importance of marketing research in international marketing decisions The factors involved in international marketing research Management of international marketing research process Sources of data availability Challenges in international marketing research DEFINING MARKETING RESEARCH (1) The “function that links the consumer‚ customer and public to the marketer through information – information used to identify and define marketing
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Smart Products and Services A smart products is an electronic device‚ generally connected to other devices or networks via different protocols such as Bluetooth‚ NFC‚ WiFi‚ 3G‚ etc.‚ that can operate to some extent interactively and autonomously. It is widely believed that these types of devices will outnumber any other forms of smart computing and communication in a very short time‚ in part‚ acting as a useful enabler for the internet things. Uses of Smart Services Minimize maintenance and repair
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Internship Report On Standard Costing Procedure & Cost Variance Analysis: A Study on GlaxoSmithKline Bd. Ltd. Submitted To Mr. Syed Manzur Quader Lecturer Independent University‚ Bangladesh Chittagong Submitted By TASBEER AKTAR ABEER ID#0311022 Independent University‚ Bangladesh Date of Submission: 10th September‚ 2007 Letter of Transmittal Monday‚ September 10‚ 2007 To Mr. Syed Manzur Quader Lecturer‚ Independent University‚ Bangladesh Chittagong Sub: Submission of Internship Report.
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Decision Making Analysis Discussion Summary Enid Thomas MGT/230 Management Theory and Practice October 6‚ 2014 Dr. Laura Foxx Decision Making Analysis Discussion Summary Decision-making and problem-solving are closely linked for business and life. Deciding to relocate or purchasing an item is a simple decision; however saving a corporation requires more complex analysis strategic planning. As a CEO‚ effectively making an overall sound decision in business requires a mixture of skills such
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successful stories in Malaysia make Khind have an intention to internalize the business. Khind has foreseen the market potential of Vietnam market and expand its business in Hanoi. To make the investment more effectively‚ KHIND did further research and analysis on the host country (Vietnam) in obtaining information before marketing the ANSHIN rice cooker to the country. Furthermore‚ further studies on the competitors were done to have a better understanding on ways to compete with the competitors. The
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Strategic Marketing: Smartphones Market Analysis and Product Development Outline 1) Quantitative Analysis 2) Micro Analysis 3) Five Forces Analysis 4) PESTEL Analysis 5) Market Research 6) Product Development Quantitative Analysis CAGR AND QUANTITATIVE ANALYSIS USA: 313.9 millions people 285 euros Potential market: 251 120 000x285x0‚5=35 784 600 000 Euros -market size: 114 million people in the U.S. owned 1 000 000x285 = 32 490 000 000
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[pic] Selling Process (Product Analysis) Introduction:- As we all know that in India most of the private players of Insurance industry are serving to the nation. Out of one respected brand I have taken to do the assignment named Birla Sun life Insurance‚ which is pioneer to the industry. It always uses to come with the innovation of their products. It is only the company who initiate the ULIPs (Unit Linked Insurance Plan) and for that matter its been a revolution in the industry. Birla
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Aloha Products Inc. Introduction The purpose of our report is to provide our analysis‚ assessment‚ and recommendations related to Aloha Products (AP) and the current control systems for the manufacturing‚ marketing‚ and purchasing departments. Based on the case information‚ we believe the current implementation of measurements and controls do not best serve the current business strategy of AP. As a result‚ we have included recommended changes for the three departments that best align with AP’s business
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Part one: Activity-based costing (ABC) is an accounting system that aids in providing various methods of calculating dynamically and practically the true cost of doing business for manufacturers and services. The core characteristic of ABC is that overhead costs are driven by activities themselves not products. ABC assigns a company’s overhead costs‚ which are the indirect cost such as electricity‚ lighting‚ heat or marketing‚ into the product’s cost. Specifically‚ ABC applies nonunit-level activity
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Super Bakery‚ Incorporated Costing Methods Super Bakery Incorporated (SBI) is a successful virtual corporation focused on supplying donuts and other baked goods to the institutional food market. SBI was founded in 1983 by former Pittsburgh Steelers’ running back Franco Harris. The management has used an outsourcing strategy‚ whereby‚ selling‚ manufacturing‚ warehousing‚ and shipping functions have been outsourced to strategic partners. The goal is to extract the maximum value-added from these
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