Client goal Our client is RefreshNow! Soda. RefreshNow! is a top 3 beverage producer in the U.S. and has approached McKinsey for help in designing a product launch strategy. Description of RefreshNow! Soda As an integrated beverage company‚ RefreshNow! leads its own brand design‚ marketing and sales efforts. In addition‚ the company owns the entire beverage supply chain‚ including production of concentrates‚ bottling and packaging‚ and distribution to retail outlets. RefreshNow! has a considerable
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global companies that you think will perish? Can you identify three emerging companies that you think has the potential to become global leaders in their fields? 4. 5. 6. 7. 8. 9. 10. 11. CASE STUDY: Globalization at General Electric (GE) This case explores General Electric’s quest to become the number 1 or 2 company globally in every business in which it participates. General Electric‚ the largest industrial conglomerate in America‚ produces a range of goods and services including
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McKinsey & Company McKinsey Problem Solving Test Practice Test © 2010 APTMetrics‚ Inc. Practice Test McKinsey Problem Solving Test – Practice Test Practice Test Overview and Instructions This practice test has been developed to provide a sample of the actual McKinsey Problem Solving Test used for selection purposes. This test assesses your ability to solve business problems using deductive‚ inductive‚ and quantitative reasoning. This practice test contains a total of 26 questions
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responsibility is defined in Chapter 5 as the corporate duty to create wealth by using means that avoid harm to‚ protect‚ or enhance societal assets. Did GE in the Welch era fulfill this duty? Could it have done better? What should it have done? I believe that Welch only fulfilled one portion of his corporate social responsibility duty. Financial results for GE show that Welch was very effective in directing a highly profitable company‚ but he did so at the expense of many of the employees of the business
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1. How difficult was the task facing Immelt assuming the CEO role in 2001? What imperatives where there to change? What incentives to maintain the past? 2. What do you think of the broad objectives Immelt has set for GE? Can a giant global Conglomerate hope to outperform the overall market growth? Can size and diversity be made an asset rather than a liability? 3. What is your evaluation of the growth strategy (a strategy for a giant global conglomerate with a portfolio of mature industrial
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Appendix B Page 15 Appendix C Page 16 Executive Summary General Electric is a multinational corporation that is divided into six distinct divisions. These include GE Technology Infrastructure‚ GE Healthcare‚ GE Energy Infrastructure‚ NBC Universal‚ GE Capital Finance‚ and GE Consumer and Industrial. They are the twelfth-largest company in the world by revenue and the second-largest company by market capitalization. The diversity and size of General Electric gives
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Founded by American icon Thomas Edison‚ General electronic (GE) has been admired for his performance and spirit for more than 125 years. The businesses that they invent and build fuel the global economy and improve people’s life. GE is s very large corporation with business in a wide range of industries‚ including‚ aerospace‚ power system‚ health care‚ commercial finance and consumer finance. Today GE has more than 11 technology‚ services and financial business with more than 315‚000 employees in
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External Analysis An external analysis is one of the most important tasks to complete when completing a strategic analysis for a given corporation. By looking at our Internal Analysis of General Electric (GE) we identified Strengths and Weaknesses and we were able to recognize the Distinctive and Core Competencies that exist within the General Electric organization. Our external analysis consists of two major analyses: The Competitive Analysis and the Industry Analysis. By taking a closer look
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Planning at GE Oil and Gas GE Oil & Gas was established in 2012 when GE Energy was divided into three new business units of General Electric. Prompted by poor financial performance‚ GE Oil & Gas was created in an effort to simplify business and also make General Electric more visible to its shareholders ("Working Environment | GE.com"‚ n.d.‚ p. 1). GE Oil & Gas has grown to become one of the key players in the energy sector. Operating in more than 100 countries and employing 43‚000 people‚ GE Oil & Gas
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Marketing Plan (Stage 1) The General Electric Company‚ or GE‚ is an American multinational conglomerate corporation incorporated in New York. The company operates through five segments: Energy Infrastructure‚ Technology Infrastructure‚ NBC Universal‚ Capital Finance and Consumer Industrial. Today the company has 304000 employees around world. GE participates in a wide variety of markets including the generation‚ transmission and distribution of electricity‚ such as nuclear‚ gas and solar power
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