Title: The battle of the brands: Old Spice vs. Axe. By: Neff‚ Jack‚ Advertising Age‚ 00018899‚ 11/17/2008‚ Vol. 79‚ Issue 43 Database:Communication & Mass Media Complete P&G‚ Unilever claim respective products are up and rival’s are down One of the crowning achievements of the Jim Stengel era at Procter & Gamble Co.‚ at least according to Jim Stengel‚ has been the rebound of Old Spice in the battle for hearts and minds of men. P&G’s former global marketing officer was so impressed with the old-school
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1. Introduction The report studies the market for the Axe range of Deodorants in India. Axe‚ a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India‚ holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market‚ image positioning etc. will cater to the complete Axe line of deodorants‚ product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the
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Lizzie Borden “Took an Axe” The first module essay was based on Lizzie Borden and the murders of her parents‚ a mystery that till this day has not been solved. The second module essay will be a profile about the newest movie and its different way of telling the story. The newest movie was produced by the Lifetime network and was called Lizzie Borden “Took an Axe” and aired in January 25‚ 2014. Almost everyone has heard the infamous childhood rhyme‚ “ Lizzie Borden took an axe‚ gave her mother
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inventor. What many people don’t know‚ is that Benjamin Franklin had created what he called ‘his plan’. He followed this plan until he was 79 years old. It was at 79 that we wrote about his life. One of the stories he tells is the speckled axe. I think that the speckled axe can provide guidance to any teenager. Benjamin Franklin’s plan was for him to be the best person that he could be‚ by achieving moral perfection. His plan was made up of 13 different virtues; temperance‚ silence‚ order‚ resolution
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CLAS 133A‚ Greek Art December 6‚ 2006 Ancient Crete: The Double-Axe and Minoan Linear A MFA object # 58.1009 Votive Double Axe Late Minoan I A‚ about 1550-1500 B.C.E From the Arkalochori Cave on Crete Gold When Heinrich Schliemann with his literal belief in Homer discovered Hissarlik (his Troy) and Mycenae‚ he opened up a whole new idea in classical archaeology- that of myths being reality. Before his discoveries‚ the earliest recorded date in Greek history was the 778 B.C.E- the
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Technological progress is like an axe in the hands of a pathological criminal GM… Everyone Doing the right thing at the right time for the right cause develops the society.But‚ sometimes things are done to destory the same. When power is misused only chaos remain. Technology is no exception for this. We all know that we have entered into an era of modern technology and man’s work has been reduced due to the advancements in communication and production. On the other side‚ the world is
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With reference to one property development site within the City of London‚ critically appraise the extent to which that development delivers successful modern property development whilst at the same time respecting the historic sense of identity of the City of London as identified by Glinert. The City of London sometimes referred to as ‘the square mile’ denotes the area within the original old walled city built by the Romans in about AD50.1 One can still see evidence of roman heritage by visiting
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I’d spend the first four of them sharpening my axe". Due to my understanding I believe that President Abraham made a very good point when he said if he had six hours to cut down a tree he would use most of the time to sharpening his axes. President Abraham would spend most of the time sharpening his axe because he wants to make sure that his axe is sharp and ready to start cutting. He wants his axe sharp enough to cut the tree down because if the axe isn’t sharp enough he won’t be able to cut the
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Norman Foster Norman Foster is a major contributor to twentieth century architecture both in the westernworld and further afield. After starting his studies in architecture over 50 years ago he has designeda range of buildings (and bridges) and continues to produce outstanding designs today. Aswell asexploring Foster’s career this essay will focus primarily on two of Foster’s buildings‚ Creek VeanHouse in Cornwall and the Willis Building in Ipswich (originally the Willis Faber and DumasHeadquarters)
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Women as Sex Objects in Axe Body Spray Ads: In present era the media and the advertisers are portraying and delivering a negative impact to our culture. For example the ads of Axe Body Spray. Axe body spray is product of the Unilever. Axe body spray leads the target consumer to believe that by using this product he will be more popular and attractive among the women. So axe straight forwardly portrays and deliver the message that if men going to use this product then women would be willing to
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