Deodorant industry shows impressive growth The recent launch of 24 new deodorant brands in India is a clear growth indicator of the deodorant segment in India. The new additions have proven to be a major boon to the already existing 350 deo brands in the organized and unorganized markets. According to AC Nielsen‚ the organized deodorant category has been registering an annual growth rate of 41 percent with a revenue of Rs.619 crore. Companies such as Reebok‚ L’Oreal‚ Playboy‚ KamaSutra‚ Wipro
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Indian FMCG Sector Trends - 2008 In this post i have covered multiple trends happening in the Indian FMCG sector. 1. Focus on Health Companies are widening their health food portfolio to cash in on the rich‚ urban‚ health conscious Indian. In recent we have seen flurry of products in this segment. Have a look of some of them: 1.1) Sugar free Chywanprash 1.2) Organic spices/ pulses 1.3) Multi grain pastas/ Biscuits 1.4) Processed foods particularly juices 1.5) Probiotic Ice Creams 1.6)
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| 2011 | | SUBMITTED BY:AnuradhaGhosh 11PGHR11UrshilaThacker11PGHR57Gunjan Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with
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Axe deo Introduction :- Brand of male grooming products owned by “anglo – Dutch Comapny. First launch in the year 1983 in france . It has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned
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that is native to the desert. A2) Linda Hains’s axe is titled “Orange Crush” and is located in the 3rd floor of the library right next to another axe. This piece is in honor of the University’s Centennial Anniversary and is labeled as a Centennial Pickaxe. In a lower description‚ it states that twelve artists used blank canvas pickaxes in order to portray the theme of “ prosperity for all emanates from prosperity of mind.” These axes were to be auctioned off to benefit the
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Angels Falling From the Sky (The Axe commercial) A company makes a commercial to lure people into watching it and entices them to purchase their product. In the case of the Axe commercial the fragrance is so sensual and yet so fresh that it appeals to both sexes. That is the strength of the Axe product. The women are intrigued by the scent of Axe and even the angels cannot resist its power. They are so intrigued that they descended from heaven
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centroid C Ix‚ Iy moments of inertia with respect to the x and y axes‚ respectively Ixy product of inertia with respect to the x and y axes IP Ix Iy polar moment of inertia with respect to the origin of the x and y axes IBB moment of inertia with respect to axis B-B 1 y x h C b y x Rectangle (Origin of axes at centroid) A Ix bh bh3 12 x Iy b 2 hb3 12 y h 2 Ixy 0 IP bh 2 (h 12 b2) 2 y B Rectangle (Origin of axes at corner) Ix bh3 3 Iy hb3 3 Ixy b2h2 4 IP bh 2 (h + b2) 3 h O
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Just like the model herself‚ Axe varies the environment within the ads to not only support its slogan‚ it is a way for the male audience to connect with the message according to whatever is better fitting to his own lifestyle preference. Usage of sex in commercial advertisements
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i De La Salle Lipa College of Information Technology and Engineering Electronics Engineering Department PC – Based Lighting and Fan System Gesmundo‚ Kaycee Kimberly S. Marquez‚ Mark Aries J. Mea‚ Kit Arvin C. Perez‚ Omar Mikhail I. Tirones‚ Jefferson A. Umali‚ Max Oliver M. T4A March 2012 Engr. Robert G. De Luna Instructor i Table of Contents page I. Introduction 1 II. Physical Description 2 III. System Operation 3 IV. System Specification
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THE AXE EFFECT AN ETHNOCUNSUMERIST REPORT PRESENTED BY: D’COSTA MEGHA FLORENCE STUDENT ID 20120547 MSC IN INTERNATIONAL LUXURY AND BRAND MANAGEMENT MODULE MK501E INTERNATIONAL CONSUMER BEHAVIOUR PROFESSOR - MARC PORTER INTRODUCTION The trend that I have chosen for the ethnconsumerist report is emerging maturialism‚ with regards to the Indian market. My country of comparison is United States of America‚ which is an already emerged market for the said trend. According to trendwatching.com emerging
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