business than others. For example‚ an ad in the men’s magazine‚ GQ‚ might have an ad of hundreds of scantily clad women running after a man on the beach‚ alluding to the fact that his scent (Axe deodorant) is so great‚ that they all want him. And if you want women all over you‚ then you should use this deodorant as well. However‚ sexual ads/products aren’t always the best way to promote your company. Take the clothing retailer‚ Abercrombie and Fitch. Back in 2005‚ they churned out some t-shirts
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Oral care Deodorants Colour cosmetics Ayurvedic personal and health care Shampoo Tea Coffee Foods Ice cream Width = 12 The lenght of the HUL Product of the product mix refers to the total mix: The Lenght number of items in the product mix. E.g: Personal wash: Lux‚ Lifebuoy‚ Liril‚ Hamam‚ Breeze‚ Dove‚ Pears‚ Rexona Laundry: Surf excel‚ Rin‚ Wheel Skin care: Fair & Lovely‚ Ponds‚ Vaseline‚ Aviance Oral care: Pepsodent‚ Close up Deodorants: Axe‚ Rexona Colour
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References: Figure 1: Women of Worth. L ’Oréal Paris‚ 2010.[pic] Fashion Albedo [Online]. Available from: http://www.fashionalbedo.com/2010/11/new-york-because-theyre-worth-it.html [Accessed 3 April 2012]. Figure 2: Even Angels Will Fall. Lynx (Axe)‚2000.[pic] Remnant of Giants [Online]. Available from: http://remnantofgiants.wordpress.com/2011/02/21/330/ [Accessed 4 April 2012]. ----------------------- Figure 1: L ’Oréal Ad "Women of Worth" Figure 2: Lynx Ad "Even Angels Will Fall"
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Contents 1.1. The history of Unilever as a multinational corporation - 3 - 1.2. The history of Unilever in Russia - 4 - Part. 2 General Information - 5 - 2.1. Company in a Nutshell - 5 - 2.2. Key figures - 6 - 2.3. Capital structure - 6 - 2.4. Investment activity - 7 - 2.5. Number and location of business-structures - 8 - 2.6. Present state and priority direction of R&D - 9 - Part 3. Management - 11 - 3.1. Strategy‚ objectives and mission - 11 - 3.2. Principles
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2014Top Celebrity Endorser Kris Aquino Vic Sottto Anne Curtis Sarah Geronimo Coco Martin Judy Anne Santos John Loydd Cruz Kim Chiu Richard Yap Daniel Padilla Top Advertising Ogilvyone Worldwide Manila BBDO Guerrero Ortega / Proximity Philippines TBWA\Santiago Mangada Puno JWT Manila DM9 JaymeSyfu Ace Saatchi & Saatchi Leo Burnett Manila Campaigns & Grey DDB Philippines Lowe Inc. Selecta Cornetto (20 pesos) Client: Unilever – RFM Selecta Agency: Lowe Philippines Inc. McDonalds
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Nik Parr nwp235 Old Spice Guy When you read this‚ realize that I could have talked to you about the appalling American Apparel ads‚ which literally show girls lying in bed with their legs spread open. I had the option of ranting about Dolce and Gabanna‚ or Calvin Klein or any of these typical “lets have sex” ads. We all know sex sells‚ and I would only be savagely beating a long-dead horse to devote an entire paper to the ultra-sexualized way in which women are portrayed via submissiveness‚ insatiable
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categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. These products
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“Hindustan Unilever Limited”. Few Product’s Annapurna Atta and Salt. Bru coffee Brooke Bond &Lipton Tea Knorr Soups Kwality Wall’s Frozen desert Vaseline petroleum jelly Active Wheel Surf Excel Dove Shampoo &conditioner Vim Axe Deodorant and shaving range Lakme Personal Care items Pepsodent & Close up toothpaste LUX‚ Lifebuoy ‚Liril & Hamam soaps ITC ITC Limited or ITC is an Indian public conglomerate company headquartered in Kolkata‚ West Bengal‚ India. Its diversified
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Online Cake Ordering 5. Airline self check in kiosks 6. Network Marketing 7. Online bus ticketing – Redbus 8. Airline Merchandising 9. Weight loss services – VLCC Other products discussed: 1. Health Supplements – Herbal Life 2. Deodrants - Axe 3. Fairness products – Fair and lovely The major factors that affect the decision of purchase are : 1. Durability or quality of product/ service. 2. Features or functional benefits of the product/service 3. Price and value for money 4. Post sales
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Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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