Ad Analysis Have you ever forgotten to put deodorant on before leaving the house? This is a common nightmare for both women and men; deodorant is a product used by most people on a daily basis. Advertisement for deodorant is diverse and competitive because of the high demand for this popular product. Secret deodorant is a common brand and I personally love it. Secret deodorant’s “ Fear of Being Exposed” advertisement was shown in the July 2010 issue of Glamour magazine. This ad was ultimately directed
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and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚
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Old Spice for a New Open Wound When you put on deodorant you want to feel refreshed and confident. Where does searing‚ burning pain from chemical burns play in this equation? This is the question the members of a class action lawsuit are asking the Old Spice parent company‚ Proctor and Gamble. According to the lawsuit‚ thousands of victims were subject to painful injuries that "range from rashes to third-degree chemical burns." The attorney for the plaintiffs said‚ "Indeed‚ the problem is rampant
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London School of Business & Management BTEC Level 4- HND in Business Centre No 90665 Unit No & Unit Title Unit 4‚ Marketing Principles Course Title HND in Business Lecturer’s Name Achila Amarasinghe Assignment Title & Type Understanding marketing principles: Unilever PLC Case study Assignment No 1 Date Set w/c 06-10-2015 Due Date 09-01-2015 Semester / Academic Year 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing
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commercial is that the overall quality of life for men will improve if they use Old Spice deodorant. The audience includes women that are in a relationship with a man and is concerned about the way their significant other smells. The goal of this advertisement is to get women to buy Old Spice deodorant for their significant other. The commercial tries to accomplish its goal of getting women to buy Old Spice deodorant for men in several elements of rhetoric. The commercial uses the element of ethos to
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sales have been consistent since the original launch. Dove is considered the world’s top cleansing brand (Dove Social Mission). Dove offers a product line that ranges from skin care‚ hair care‚ body lotions‚ hand creams‚ body wash‚ bar soap and deodorant for both women and men. Brand History Dove. 60 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing
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the Problem This study aims to produce a cream deodorant using charcoal‚ cornstarch and coconut oil. Specifically‚ it seeks to answer the following questions; 1. What is the level of acceptability of charcoal cream deodorant in terms of efficacy? 2. What is the level of acceptability of charcoal cream deodorant in terms of appearance and smell? Hypothesis There’s no significant difference between commercially made deodorants and charcoal deodorants in terms of color and efficacy. Scope and Delimitation
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Personal wash : Lux‚ Breeze‚ Lifebuoy‚ Dove‚ Liril‚ Pears‚ Hamam‚ Rexona (2) Laundry: Surf Excel‚ Rin‚ Wheel (3) Skin Care: Fair and lovely‚ Pond¶s‚ Aviance (4) Hair care : Sunsilk naturals‚ Clinic (5) Dental care: Pepsodent‚ Close up (6) Deodorants : Axe‚ Rexona (7)Colour Cosmetics :Lakme (8)Ayurvedic Personal and health care: Ayush (B) FOODS (1) Tea : Brooke Bond‚ Lipton (2) Coffee : Brooke Bond Bru (3) Foods : Kissan‚ Annapurna‚ Knorr (4) Ice cream : Kwality Wall’s (C) WATER PURIFIER : Pureit
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Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High low
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products‚ the branding team had to create a new vision so that they could sell Dove as a brand rather than individual products. The key brand associations (taken from Exhibit #1) are healthy skin‚ beauty‚ and moisture. Dove wanted to introduce deodorants‚ hair care products‚ facial cleansers‚ body lotions and hair styling products. For each of these products‚ beauty is important. Every girl wants beautiful hair‚ beautiful skin and even beautiful underarms. Moisture is important
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