SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT MARKETING MANAGEMENT PROJECT REPORT CATEGORY- SOAP COMPANY- HINDUSTAN UNILEVER LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A‚ Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4. FMCG GROWTH LADDER AND FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN
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chosen within that category is Rexona deodorant which eliminates bad body odors. Rexona is a deodorant brand manufactured by Anglo Dutch Company‚ Unilever. It was developed in 1908 by an Australian pharmacist and his wife. Currently‚ Rexona has at least 8 lines of deodorant. Each line features a specific quality sought in deodorants. With Rexona’s unique body-responsive technology‚ which releases extra protection as needed‚ it’s known that this deodorant ‘won’t let you down’. Rexona is now one
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CONTENTS 1. Abstracts 2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5.3 Positioning 6. Marketing mix 6.1 Product 6.2 Price 6.3 Place 6.4Promotion 6.5 Packaging 6.6 Public relation 6.7 Publicity 6.8 Politics 7. Recommendation 8. Bibliography Abstract
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Growing a business by developing products and markets A Beiersdorf case study PART 1: INTRODUCTION When a company grows it will expand into areas that offer new opportunities. It will also cut back in areas that are not performing as well or are in permanent decline. A company can grow internally by ploughing back profits into the business and building on its successful areas. This is organic growth. A business can also grow externally by taking over other successful businesses. Beiersdorf
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interested in whatever point of view or product the ad is trying to sale. In an advertisement for Old Spice deodorant there are multiple examples of ethos‚ pathos‚ and logos if analyzed accurately‚ there are also multiple flaws in this advertisement. On Youtube‚ when looking at videos you have to watch ads before you can enjoy the video you want to watch. I saw the commercial for Old Spice deodorant when browsing Youtube’s videos and thought it was a very effective advertisement‚ it is very fast paced
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EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty‚ to maintain there market. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are
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its “Real Beauty” campaign. At this point of time it has positioned as number one cleansing brand‚ with sales of $2.5 billion and presence in 80 countries. It started with a product beauty bar and now extended to body wash‚ face care‚ hair care‚ deodorants‚ anti- perspirants and body lotion. Huge investment is done for the brand promotion in advertisements‚ films‚ campaigns‚ events etc. The purpose of these campaigns could be that it wants to move to real beauty from cleansing agent. But before‚ one
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personal care‚ and food products in India and internationally. The company offers soaps‚ detergent bars‚ detergent powders‚ detergent liquids‚ scourers‚ etc.; and personal products‚ such as oral care‚ skin care‚ and hair care products‚ as well as deodorants‚ talcum powders‚ color cosmetic products‚ and Ayush health care and personal care products and services. It also offers packaged foods‚ such as atta‚ salt‚ bread‚ etc.; ice creams and frozen desserts; culinary products comprising tomato based products
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that have been in business for 20 years. They have an average ROI and are well established with a variety of products in its portfolio. Situation Analysis: The Company wants to launch a new deodorant. The company Research and Development department has created a new chemical that will allow a deodorant to work up to 5 days-even after showering. The product’s name is “No-Goat Smelling X5”. The company strategy is to top the market share with this revolutionary product. Competitors: Arimount
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A Decade of Organizational Change at UNILEVER Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods‚ beverages‚ cleaning agents and personal care products. It is the world ’s third-largest consumer goods company measured by 2011 revenues and the world ’s largest maker of ice cream. Unilever is a complex organization. Unilever has two holding companies: Unilever PLC‚ which has its registered office at Port Sunlight in Merseyside‚ United Kingdom and its head
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