Building a ‘Beauty Brand’ Veet India - Beyond Hair Removal Executive Summary The solution attempts to address the transition of Veet from a hair removal brand to a true beauty brand. Starting with a study of the depilatories market in India and Veet’s growth over the years to create a platform‚ the results of the primary research have been presented. The primary research was a combination of questionnaire based research and PAPIs (paper aided personal interviews). The brand awareness of Veet
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CONTENTS 1. INTRODUCTION 2. LITERATURE REVIEW 3. RATIONALE OF THE STUDY 4. OBJECTIVEOF THE STUDY 5. METHODOLOGY 6.1 THE STUDY 6.2 THE SAMPLE 6.3 TOOLS FOR DATA COLLECTION 6.4 TOOLS FOR DATA ANALYSIS 6. REFRENCE INTRODUCTION In nowadays competitive environment the role of packaging has changed due to increasing self-service and changing consumers’ lifestyle. Firms’ interest in packaging as a tool of sales promotion is growing increasingly
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separately‚ or treat Gillette as a master Brand. If Gillett is one Brand‚ then the positioning should be the same as for the other series of men’s grooming products. However if it breaks it into categories‚ then there is a shaving line‚ and then a deodorant line‚ and it can get into an aftershave line as well‚ unless it wishes to keep it aligned with the shaving category. In this scenario there can be 3 distinct positioning that Gillette can take up in the consumers’ minds. 2. Is Gillette making the
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INTRODUCTION ABOUT DOVE * In 1955 Unilever ( Lever brothers) introduced Dove * It was introduced as a mild cleansing ingredient in soap category. * It is always positioned as a “beauty bar” * It contains one fourth cleansing cream which moisturizes the skin instead of drying effect‚ an attribute which is not present in normal soaps. * Unilever promoted its moisturizer preposition heavily through advertisements and finally in 1979 its phrase “cleansing cream” was replaced by “moisturizer
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watching too much TV (many effects of a situation). Sometimes an event causes something to happen‚ and that situation leads to another event‚ and it causes another event to happen. This is called the causal chain or domino effect. e.g. Use of deodorants will bring the end of the world. There may be several causes or effects of a situation. However‚ in a student essay‚ it is advisable to keep the number of major points to 2 or 3‚ which form separate developmental paragraphs. Organization: Depending
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by launching new products. In a recent ad by Unilever ’s Dove Spray deodorant‚ the company tries to convince potential new costumers of the efficiency of it ’s new product‚ the Instant Dry Spray‚ which is supposed to please those who are not consumers of spray deodorant. Judging by the content of the ad‚ the company is clearly trying to capture consumers who are displeased with the left over moisture of the average spray deodorant‚ by presenting a product that dries in your armpit almost instantly
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and Adidas will make money from the football clubs as they will receive a lot of customers who like football and sports. Adidas diversified into the accessory market after doing well in the sports apparel market‚ as they did this they produced‚ deodorants‚ perfumes‚ aftershaves‚ lotions‚ watches‚ eye-wear‚ and bags. Going into the accessory market meant that they could sell their products to a wider range of people‚
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not met with success in India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants‚ talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy that NIVEA uses for its premium products is
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from family or friends. Our healthcare system simply cannot afford the necessities that people need at times and many times there is a under stock of items like soap and deodorants. The second part of my product will include taking up these types of items and distributing them. Items will include toiletries such as soaps‚ deodorants‚ toothpaste and toothbrushes‚ razors and brushes as well as items that help keep them occupied such as books and puzzles. And of course blankets are included because the
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Personal hygiene is a topic often brought up during the pre-teen and teen years when a youngster’s body is developing. However‚ there are times when adults need to be reminded about personal care as well. When subtle hints about showering or using deodorant have no effect‚ a conversation is the next step. This conversation can be uncomfortable for us and the resident but it doesn’t need to be. With some preparation and a few helpful props‚ we can talk to someone about personal hygiene and help him implement
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