free replacement to butter. Taken supplementally for daily energy. As a coffee creamer when emulsified into coffee (The only way I’ll drink coffee) On the skin as a basic lotion In homemade lotion bars for soft‚ smooth skin In homemade deodorant or deodorant bars As an eye-makeup remover As a cloth diaper safe diaper cream (just rub on baby’s bottom) In making your own Remineralizing Toothpaste To lighten age spots when rubbed directly on the skin To prevent stretch marks during pregnancy
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Parent Company Category Sector Tagline/ Slogan USP HUL (Unilever) Personal Health Care – Soap FMCG Everyday Moisture is the key to beautiful skin Deep Moisturizer for Dry Skin STP Segment Target Group Personal Health Care – Soap ‚ Hair Care &Deodorants Targets women of all ages‚ shapes & sizes Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. Positioning SWOT 1. Dove contains 1/4 moisturizing cream 2. Zero pH levels
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O PY Parfums Cacharel de L’Oréal 1997-2007: D O N O T C Decoding and Revitalizing a Classic Brand 03/2014-4929 This case was written by Nicholas Rowell‚ Research Associate‚ under the supervision of Pierre Chandon‚ Associate Professor of Marketing‚ and Klaus Wertenbroch‚ Professor of Marketing‚ both at INSEAD. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation
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INDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e:
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Introduction Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚
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categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. The Company
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99.00.90.11 Body Lotions 3304.99.00.90.12 Cold Cream 3305.10.00.00.00 Shampoos 3305.30.00.00.00 Hair Sprays 3305.90.90.00.11 Hair Colors 3306.10.00.00.00 Toothpastes 3307.10.00.10.00 Lotions 3307.10.00.90.11 Aftershaves 3307.20.00.00.00 Deodorants What is Cosmetic? Cosmetics‚ is a concept that includes make it more attractive a person is used to troubleshoot or view products‚ treatments and cures. Make-up which is subfield of cosmetic; such as lipstick‚ mascara‚ foundation to be used
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Marketing Management MARKETING Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably. Chartered Institute of Marketing 4 DEFINING THE TARGET MARKET In order to accurately plan marketing activity it is vital to clearly define who is being targeted. In order to do this we need a framework for segmenting both the consumer and business markets. Consumer Market Segmentation factors product distribution region
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live. They know what customer need and coming up with new products. The numbers of consumers are becoming increasingly interested in health and appearance due to the influence of the media and social changes‚ with demand for consumer. Nivea deodorants are very popular and well know in teenager‚ middle age. When Nivea came up with this new product they make a lot promotion which is very important for marketing activities of Nivea. Segmented and Target Market A market segment consists
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online attractions and print/call to confirm. 3.0: PACKING! 1. shirts‚ blouses‚ pants‚ dresses‚ hats‚ coats‚ sweaters 2. rain protection - travel umbrella or raincoat 3. underwear‚ socks 4. toiletries‚ cosmetics‚ shaving needs‚ deodorant‚ 5. dental floss‚ toothbrush‚ nail clippers‚ nail file 6. contact lens preparations 7. camera‚ batteries‚ recharger‚ voltage converter‚ 8. swimming suit‚ beach towels‚ sun block cream‚ 9. sleeping bag‚ backpack‚ FLASH LIGHT
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