Gender Roles in Commercials Commercials are powerful tools used to introduce buyers to a particular product. The advertiser’s main goal is to grab the attention of the buyer and try to persuade them to buy their product. An abundant amount of time and money are invested in advertising. In order for an advertiser’s sales ideas to be successful‚ the company must figure out ways to advertise their products to society. Some of the most common ways to sell products and merchandise are magazines
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Introduction: L ’Oreal‚ Garnier is one of the biggest companies which develop cosmetics and beauty products. Such as deodorant‚ make up‚ hair color‚ hair care‚ skin protection cream and perfume. One of their products is OBAO which is considered a high quality product but it is facing some weaknesses concerning product line‚ promotion and distribution. For our project we chose METRO‚ SPINNEYS‚ CHARCUTIER AOUN and SUPERMARKET JBEIL to gather the information needed about OBAO. We are going to cover
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answered every day by our actions and the actions of those around us. One doesn’t have to look far to see both the best and the worst of who we are as a species. Axe body spray and perfumes for men is known to be one of the most sexist and misogynistic companies around. Their commercials depict women as sexual objects‚ to be rounded up by perfume and used for the wearers desire. Antithetical to that‚ Dove is known for it’s Real Beauty campaign. Empowering women to be proud of who they are and what they
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1 1 FOGG: MARKETING PROJECT Marketing Strategy Analysis & Suggestions GROUP - 1 ASHWINI P (1411216) GAURAV CHAUHAN (1411226) MANEESHA A (1411243) AMBARISH K SHARMA (1411213) MAYURESH PHEGADE (1411254) SAKSHI (1411261) 1 FOGG: Marketing Management - I ACKNOWLEDGEMENTS We take this opportunity to thank Prof. Avinash Mulky for giving us this opportunity to study a brand like FOGG which has been successful in creating a unique place for itself in this highly fragmented
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(Sardinia) Amber (Britain and north west Europe) Silver (Attica) Emery (Naxos) Metal (Messina) Copper ingots (Cyrpus) Tin‚ ivory and lapis lazuli (Levant and Anatolia) Gold‚ amethyst and cornelian – semi precious stones (Egypt) Linen‚ stone perfume‚ jars‚ beads (Egypt) Exports: Pottery Serpentine stone lamps Lead and bronze figurines (Southern Greece and the Aegean islands) Gold and silver vessels (Mycenae and Thera) Cypress timber (Greece‚ Egypt‚ Aegean
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being depicted as sexualized objects often dependent on men. One of the main ethical issues is that in many of the ads the women serve mainly as a “decoration” i.e. they have no functional relationship to the product being advertised. For example‚ Axe is well known for its over sexualization of women in its ads to sell men’s personal care products. Another trend seems to be the use of only parts of a woman’s body in advertisements particularly a woman’s breasts and legs as stated by Jean Kilbourne
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variants for both the genders‚ attractive recyclable packaging least harmful to the environment. Also its rich and refreshing fragrances tells customers: “No over smelling‚ No itching”. The USP of the brand lies in its product value having flat perfume material‚ no harmful chemicals and no gas‚ thus providing a combination of extraordinary long lasting freshness and skin care‚ low prices‚ and comprehensive solution for today’s fast paced youth. Last but not the least‚ the product is available
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market size of Deodorant Sprays is estimated to be Rs 10‚ 421.7 million as compared to Roll-ons that has the market value of Rs 121.6 million in the year 2011. Top players in the category The top five brands in deodorant category in India include Axe‚ Set Wet‚ Wild Stone‚ Spinz and Fa‚ the Euro monitor report reveals. About 70 per cent of this market is made up by men’s deodorants and rest by women’s deodorants. Nowadays‚ brands are giving special emphasis on female deodorant category as it has
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ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director‚ Punjab College of Technical Education‚ Ludhiana Submitted by: SUKHJINDER BARING PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ BADDOWAL‚ LUDHIANA CERTIFICATE This is to certify that the thesis/dissertation entitled
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TABLE OF CONTENTS No. Particulars Page 1. Introduction 2 2. SWOT analysis 3 2.1 Direct and Indirect Competitors 4 3. Product analysis 5 3.1 Core Benefit 5 3.2 Actual Product 5 3.3 Augmented Product 6 4. Segmentation & Positioning strategy 6 4.1 Market Segmentation and Targeting 6-7 4.2 Market Positioning 8 5. Consumers Behaviour 8-10 6. Recommendation 10-11 7. Conclusion 11-12 8. Appendix
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