CR: drooling 5. UCS: the bee sting UCR: pain and fear CS: the sound of buzzing CR: fear 6. UCS: the girlfriend’s original pleasing behaviours UCR: happiness and relaxation CS: the smell of her perfume CR: happiness and relaxation Identifying Classical Conditioning Processes 1. generalization 2. extinction 3. discrimination 4. generalization 5. discrimination 6. extinction and spontaneous recovery 7. extinction
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)For each of these products – chocolate bars and bottles of expensive perfume – describe how marketers can apply their knowledge of the differential threshold to packaging‚ pricing‚ and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition. Differential threshold (aka just noticeable difference “J.N.D.”) is the minimal difference that can be detected between two stimuli. (a) During times when there is an increase in ingredients and/or
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POCA SNACK – PEPSI CO Pepsi Co‚ established about 100 years ago‚ is the owner of the Poca brand and one of the largest companies in the world‚ having a significant variety of carbonated‚ non-carbonated beverages‚ salty sweet and gain-based snack and other food which are available in more than 200 countries. PepsiCo Vietnam was established in 1991 (IBC) under the form of a joint-venture company‚ and became owned wholly by foreign businessmen in 2000‚ with a great many investments and supports
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the “Tunk. Dark hair blighted \ by snow bees‚ his axe” (2-3). “Tunk” is an onomatopoeia for the sound that the axe makes when it hits the ice. The "snow bees” are small pieces of ice flying off father’s axe into his dark hair. The flying ice chips sting the flesh like bee stings‚ as it hits. As the father is “Trepanning the tran’s top”(4) the speaker’s uses an alliteration of the “T” sound which is used to emphasize the tapping sound that the axe would make as it hit the transparent top of the ice
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A car is your confidant‚ ally and friend that never ditches you until it stops working. They are marvelous for getting from one place to another‚ going on enjoyable rides and helping individuals to move their belongings. For some‚ it is like their mini house. No kidding! Therefore‚ the way you keep your abode clean and fresh‚ it is also imperative to keep your car fresh. When it comes to keeping a car spotless‚ the main thing that snaps in our mind is its smell. The awful smell in the car may make
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-physiologically: ideas of love and Core product: confidence‚ sexiness‚ sweet smelling perfume Core benefit: attractiveness ‑ ‑ Target Market3: -Women aged 25-49 -Fashion orientated -Willing to spend considerably more on brand name products -Household income: $75‚000+ -Status: 51% single‚ 48% married -Education: 21% Bachelor’s degree‚ 61% employed - 79% Feel that they are not complete without a fragrance or perfume. -Readers of magazines: Vogue‚ Elle‚ Harper’s Bazaar and Glamour Magazine. 1 (Vault
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x and y-axes. The Cartesian coordinates of a point in the plane are written as (x‚ y). The first number x is called the x -coordinate (or x -component)‚ as it is the signed distance from the origin in the direction along the x
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Roughly 5‚000 years ago‚ Ötzi‚ the Iceman‚ was murdered on the Ötztal Alps due to stealing a copper axe from another civilization close to his. Recently‚ scientists have found key evidence inside and outside Ötzi’s body supporting this claim. Initially scientists thought he had frozen to death in the harsh weather; however‚ in 2001 an X-ray examination revealed an arrowhead was lodged in Ötzi’s left shoulder‚ that eventually lead to his demise. One of the four individuals who fought Ötzi pulled
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Functional Anatomy / Kinesiology Objectives Identify bone & muscle features for the major joints of the body Label bones‚ bony features‚ and muscles on a skeletal chart List the muscles that produce the p p primary movements y Identify/palpate these muscles on a human subject Analyze basic movements in terms of muscle actions Analyze what muscles are involved in basic exercises and movements Required Text: R.T. Floyd (2009) Syllabus on BB Please read! grading policies Course outline BB
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of Chanel perfume is around $200 per fluid ounce‚ while the price of Arrowhead bottled water is $1 per gallon. Nancy buys 2 fluid ounces of Chanel and 10 gallons of bottled water a month. a. Using relevant demand curves‚ illustrate Nancy’s choices. Illustrate how the following changes will affect Nancy’s demand for Chanel perfume: (i) price increase to $220 per fluid ounce‚ and (ii) cut in price of another of Nancy’s favorite perfumes. b. Nancy spends more money each month on perfume than bottled
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