MARKETING PLAN “iNIMITABLE” CONTEMPORARY MARKETING BUSE: 603 Section: JA Turquoise group Ghadah Sabiq ID# 1402784 Suha Assas ID# 1460530 Walla Almaslama ID# 1400105 Reem Sakkat ID# 1402766 Serene Jouhargy ID# 1400118 Faculty Member : Dr. shatha Ezzi December 26‚ 2013 King Abdulaziz University Jeddah EMBA
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That is the idea of “The AXE Effect” which implies that every last man could be the object of women’s desire by using this antiperspirant. Considering all this you can divine that there must be a convincing marketing concept behind it. And that’s why we decided to follow up with this special brand. AXE (or LYNX) is a brand of male grooming products‚ corresponding to the Anglo-Dutch cooperation “Unilever”. It is marketed towards young males aged between 12 and 29. The AXE brand found its way into
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global strategy of Axe Anarchy campaign The Axe Anarchy campaign follows the Axe Hair campaign‚ but also differs from it. In this case‚ the products are addressed to Boys and Girls. We have the main change of this campaign. The previous campaign was more focused on girls attracted by men. Axe assumes that men like being seduced. This feeling gives a huge boost to men confidence. Although many brands tried to set up this proposition‚ Axe just made it perfect. Basically‚ Axe always used the
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[pic] [pic] [pic] TABLE OF CONTENTS `McDonalds Advertisement Analysis 3 Dolce & Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV‚ radio‚ and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences
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to how well you are respected. Perfume is thousands of years old and began in antiquity. The word perfume is used today to describe scented mixtures and is derived from the latinword‚”perfumus” meaning through smoke. One of the oldest uses of perfumes comes from the burning of incense and aromatic herbs use in religious service. the art of making perfumes began in ancient Egypt but was developed and further refined by the Romans and Arabs .The earliest use of perfume bottles in Egyptian and dates
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there and support the author whenever she needs. Abstract This study looks at how celebrity endorsement affects female consumers’ perfume purchasing behaviour as more and more advertisements at present are using this method and since perfume might be a high psychological involvement product. As a result‚ there rises a question of what are factors that affect consumers’ perfume purchasing decisions and whether consumers get affected by celebrity endorsers. The research adopts qualitative research method
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Ethics in the Cosmetic Industry Ethics: The discipline dealing with what is good and bad and with moral duty and obligation Or The principles of conduct governing an individual or a group This definition is a general definition of ethics given in any dictionary. Ethics according to me is doing what you are doing the right way and for the right reasons. It deals not only with morality but with character… How do you behave when the lights are out? That portrays your true character
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where people and animals could run free in a big space. The perfume gives the sense of free and also youth. The model is posing on the left side with an innocent facial expression on her face; wearing a red lipstick and a baby pink colored couture dress. The denotation of innocent look is a pure facial expression of little children. Which leads to the connotation. Children like to have fun and be cheerful at all times. The wearer of the perfume will get the aura of youth‚ being energized and bright
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Flower power Introduction Perfumes and scented products are composed of toxic chemicals like acetone‚ toluene‚ ethyl acetate‚ formaldehyde and ethanol that are found on any list of toxic and hazardous chemicals. All these and other chemicals used in the manufacture of personal care products have been shown in animal studies to cause serious health problems and even death. That’s why we decided to create a natural perfume that is safe for the environment. So we thought that we must encourage
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hand‚ in the emerging market‚ like China‚ we wanted to market as a mass volume product. Regarding the container‚ there were different opinions. I suggested a blue glass perfume bottle shaped like an arrow. We also focused on other aspects like price‚ promotion and distribution. Everyone agreed that the price per bottle of perfume should be lower. Also it was agreed that HCC should not continue to sell the fragrance in exclusive outlets. So‚ we proposed to use a wider variety of outlets‚ also including
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