Sales share of the world’s top 75 prescription medicines 2002 Source IMS Industry Environment Analysis In 1997‚ the $65 billion industry was composed of three strategic groups: patented prescription drugs‚ generic prescription drugs and over-the-counter drugs. Firms such as Merck‚ SmithKline‚ Eli Lilly and others produced various types of brand name drugs. Pharmaceutical companies spent huge amounts of money on development. The products produced by companies are very innovative. Many companies market
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the problem of medication misuse can perhaps be realised most fully when considering that it involves not only prescribed drugs and medications‚ but also polypharmacy (using more than one drug concurrently)‚ self-diagnosis which leads to over the counter (OTC) self-medication or the dispensing of medication by a pharmacist without an accurate diagnosis or recommendations for the correct use of the medication‚ and the nonmedical use of prescription pain relievers and other medications. All medication
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United States was $3.3billion in 1994. Zantac was number one in the H2 receptor antagonists market preceding Tagamet and Pepcid. Pharmaceutical companies have enjoyed significant financial growth when switching drugs from prescription to over-the-counter (OTC). Johnson & Johnson has enjoyed the success of a tremendous increase in sales after switching Imodium‚ an anti-diarrhea medication‚ to OTC. JJM used BASES methodology as a pre-test marketing research system which enabled them to conduct research
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can vary greatly in strength. These drugs also may contain bacteria‚ dangerous chemicals‚ and other unsafe substances. Teens may try a number of substances‚ including cigarettes‚ alcohol‚ household chemicals (inhalants)‚ prescription and over-the-counter medicines‚ and illegal drugs. Teens use alcohol more than any other substance. Marijuana is the illegal drug that teens use most often. Teens with family members who have problems with alcohol or other drugs are more likely to have serious substance
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entire situation. Zuger claims the situation has opened her eyes to the real effects of prescription drugs and to listen to the patient’s body‚ the description of the drug. “Beware of Drug Sales” by Therese Cherry claims that prescription and over-the-counter drugs are being too aggressively advertised‚ persuading people who don’t even need them to take them. She claims even some doctors are persuaded by the ads to prescribe them to their patients (such as Zuger)‚ some are even paid. She claims this is
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Drug Administration (FDA) regulations for pharmaceutical companies on packaging and labelling are constantly evolving to meet new challenges and demands as consumers’ attitude is shifting towards prevention and wellness and hence to the Over the Counter ( OTC) medicines. Given that packaging and labelling are among the most innovative and dynamic aspects within the pharmaceutical company that need to be focused upon and managed well. Companies needs to keep the balance between the trade off among
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by Medicare‚ Medicaid‚ and more commercial insurance companies. The NDCs serve as a universal product identifier for drugs used in human beings. The current edition of the NDC directory is limited to prescription drugs and a few selected over-the-counter products. Each drug product is assigned a unique 10-digit‚ 3-segment number. This number identifies the labeler/vendor‚ product‚ and trade package size (Blair‚ 1996‚ USFDA‚ 2000). 4). Current Procedural Terminology‚
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many? Colgate is the world’s number one toothpaste company but they have their eye on another market – over the counter (OTC) drugs. What would you think of Colgate aspirin or Colgate antacid? Would you buy Colgate laxatives or Colgate dandruff shampoo? That is exactly what ColgatePalmolive would like to know. Colgate wants to investigate the possibility of entering the over-the-counter (OTC) drugs market. Can it use its Colgate brand name‚ developed in the oral-care products market‚ in the OTC healthcare
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all questions as truthfully as you can when you come in for your appointment. Some questions I have for you are: Were you distracted at all while driving down the Interstate? Were you under the influence of alcohol‚ prescription or over-the-counter drugs? What speed were you going? Were you able to focus on the road or was your mind wandering? Do you wear prescription glasses or contacts? Was the accident your fault? What were you doing at the time of the accident? These are questions
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that also costs money‚ and the price of the drug at the hospital pharmacy may also be higher than outside ones. To cut all these expenses‚ one would prefer to buy OTC drugs if their condition was not severe. The other advantage of using over the counter drugs is that acquiring them is fast (Edmunds et al.‚ 2009). Once again all one has to do is walk into the pharmacy and order for the drug. It is as simple as that. Prescriptions take longer as one has to consult with a doctor and run tests which
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