Case Overview: November 1997‚ Tom Casola‚ PROPECIA brand manager for Merck planned to launch with regulatory changes by the FDA in two months (likely launch Date: January 1998) PROPECIA (Expected FDA approval December 1997) represented a major breakthrough in the treatment of Male Patter Hair Loss (MPHL) “balding”. Merk’s 1st consumer-driven product (prescription needed) Direct-to-Consumer Ads key to building demand PROPECIA (Finasteride) originally developed for treating enlarged prostates
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It all comes down to one question. Is it better when you have more choices or when you have fewer choices? Most people would answer more choices as they would feel less limited because it is common to associate having more choices with having more freedom and having more freedom with having more welfare. In fact‚ this is not always correct as you may not have enough knowledge to know which may be the most beneficial to you in the long run. This is turn relates to what is best known as the paradox
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Marketing Planning MedMira Case 1- There were several changes in the environment that made it possible to consider the launch of an OTC Aids Test‚ first of all there was a change in the Context‚ a political one. To be more specific the FDA (Food and Drug Administration) was considering the possibility of allowing At-Home testing for AIDS‚ at if this decision came through it creates a unique opportunity for MedMira to launch an OTC Aids test. The historic of decisions took by the FDA was
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Metabical: Positioning and Communications Strategy for a new Weight-Loss Drug Q & A 1. Who is involved in the decision making process? What is the decision making process for Metabical? Since Metabical is a prescription drug for weight loss which can only be bought via a prescription‚ the overweight patients are not the only decision makers involved. The health care providers are also decision makers in this process for they are the ones who prescribe the drug. The consumer decision
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Life Expectancy Drastic changes over the last century. Average 30-35 years throughout the last 6000 years. 82 years old in Canada (2009) most major improvements have taken place in the last 150 years Canadians live in a special time in History‚ high life expectancy. Causes of death 1900’s Life expectancy – approx. 44yo Pneumonia‚ Tuberculosis‚ Influenza Tendencies last till the 1950’s 2004 Life expectancy – approx. 82yo Heart‚ Cancer‚ Stroke‚ Lower Resp. Infections‚ Road accidents
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DEFINITION OF CORRUPTION Corruption is defined as the use of public office for private gain‚ or in other words‚ use of official position‚ rank or status by an office bearer for his own personal benefit. Following from this definition‚ examples of corrupt behaviour would include: (a) bribery‚ (b) extortion‚ (c) fraud‚ (d) embezzlement‚ (e) nepotism‚ (f) cronyism‚ (g) appropriation of public assets and property for private use‚ and (h) influence peddling. Activities such as fraud and embezzlement
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The Global Pharmaceutical Industry: Swallowing a Bitter Pill The case describes the evolution of the pharmaceutical industry and its strategic environment. Attention is drawn to environmental pressures from regulators and payers. Key forces driving the industry are discussed‚ including addressing unmet medical needs‚ the importance of innovation and time to market‚ and globalisation. The case illustrates how an increasingly hostile environment‚ combined with a decline in R&D productivity‚ led
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NEGOTIATION IN CASE MANNx–OTC – THE NEW ANALGESIC By : • Adzka Innayati Rahmah 29114725 • Theresia 29114726 • Zora Libriani 29114729 • Sirad Handito 29114730 • Dani Riskayadi 29114773 • Iefty Rinjayuni Nipparchi 29114792 INTRODUCTION • The strategy of the pharmaceutical companies • There are two companies in this case‚ Northcraft and Northcraft (NN) and Thompson and Company • The marketing department of NN can create an OTC product category for the drug that will make it competitive with the other
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2.1 It is important to take a balanced approach to risk management because its children’s natural inclination to take risks when they play‚ those responsible for children have to take a balanced‚ thoughtful approach to managing risk. This is particularly important for play because children today tend to have less freedom than in the past‚ and hence may have fewer opportunities for risk-taking as a normal part of their everyday lives‚ however as early years providers we must ensure that we take all
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HSC3047 1. The main legislation that governs the use of medication is The Medicines Acts 1968. The following is a list of legislations that have a direct impact upon the handling of medication within a social care setting. • The Medicines Act 1968 • The Misuse of Drugs Act 1971 • The Misuse of Drugs (Safe Custody) The Children Act 1989 • The Data Protection Act 1998 • The Care Standards Act 2000 • The Health and Social Care Act 2001 • Health and Safety at Work Act (1974) • The Control of Substances
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