a. Conduct a SWOT analysis and list out the strengths‚ weaknesses‚ opportunity and threat faced by IGB Corp Berhad fron the case above. i. Strengths Predictable profit Enhance liquidity - In build and sell IGB is more likely to own assets whereby by implementing recurring income approache IGB will improve in its liquidity and it will give a positive perception of the company by the investors. This may allow IGB to be more able to invest in other possible business with the hard cash in
Premium Asset Investment Marketing
Feed R&D or Farm it Out SWOT Analysis Strengths * RLK’s excellent brand equity * Reputation for high-end audio-video design‚ domestic U.S. production and unique creative culture * Innovation as a core competence * Employs the best mechanical and electrical engineers and designers in the business Despite competition (Psycosonics especially)‚ RLK has a unique product development expertise located under one roof‚ a prototype that’s proof of concept‚ and an audio technology that
Premium Strategic management Marketing Management
BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
Premium Brand Brand management Branding
SWOT analysis on the McDonald’s Corporation Strengths - Effective and successful marketing strategies McDonald’s is one of the most famous and well-known fast food restaurants in the world‚ and has become synonymous with foods like burgers and fries. This is largely due to their effective marketing strategies‚ which made them so popular around the world. The successful marketing campaigns of McDonald’s allow them to attract a wide range of customers‚ ranging from children to adults (Marketingweek
Premium Fast food Nutrition Food
PRODUCTION AND OPERATIONS MANAGEMENT SITUATIONS SWOT Analysis of Maxis A SWOT analysis is a structured group activity that is useful in identifying the internal and external forces that drives an organization competitive in its markets. SWOT is an acronym for Strength‚ Weakness‚ Opportunities and Threats. Strengths Weaknesses · Good network coverage around Malaysia. · Have strong brand image and as merge as the market leader in Malaysia
Premium Marketing Customer service
EasyCar is one of the companies under the easyGroup brand name created by Stelios Haji-Ioannou. It is the fastest growing car rental company in Europe because it offers value for money. This is achieved by simplifying the car‚ and passing on the benefits to the customer in the form of a lower price. This low cost car rental idea is not for every consumer. Since the market is segmented into business and leisure travelers easyCar tries to focus all of its efforts to the price sensitive leisure segment
Premium Automobile Automotive industry Renault
BUS-7450 Dr Meyer. Abstract This paper discusses the Ford Motor Company‚ the mission‚ and keys to their success. In addition‚ there will be discussions centered on the current company’s market summary. This paper will examine Ford Motor Company’s SWOT analysis‚ the company’s strengthens‚ weakness‚ opportunities‚ and threats. In addition‚ this would also look at the automotive driving forces‚ that make it alluring for firms to join the industry. Finally‚ this paper will discuss the competition and
Premium Automotive industry Ford Motor Company General Motors
SIntroduction of SASA Company. SASA is a cosmetic retail Company which is found in 1978. Form a 40 square feet shop to a leading cosmetic retail brand in the Asia. According the ranking of ASIA first 500 retailers by KPMG in 2012‚ SASA is the highest in cosmetic catalog. Apart from the cosmetic retail‚ SASA is a cosmetic agent and cosmetic brand manager. ”SUISSE Programme” “SASA TINNIE” is some of the examples. SASA listed on the Hong Kong stock in 1997 (No.0178). the prospectus price in that
Premium Hong Kong Hong Kong Stock Exchange Economy of the People's Republic of China
My favourite brand and it ’s brand image My favourite brand is Pepsi. Pepsi is a carbonated soft drink which is the second most famous brand of soft drinks after Coca Cola. Although‚ there is no big difference in taste between these two products‚ I prefer Pepsi over Coca Cola. I think Cola is more sweet and Pepsi is rather „soft“ in taste. Pepsi was originally invented by Caleb Bradham. He was a North Carolina pharmacist‚ who created this soft drink to serve his drugstore ’s fountain customers
Premium Coca-Cola Pepsi Cola
A SWOT analysis (strengths‚ weaknesses‚ opportunities‚ threats) helps a firm’s decision makers determine what makes the firm distinctive‚ where its skills lie‚ and what its abilities are in the context of the market. It is a natural part of the planning process‚ and the starting point for a firm when assessing its environment. L’Oreal’s strengths include the fact that it is the largest seller of haircare and beauty products in the world. It is the market leader‚ concentrating on 12 core brands
Premium Marketing Cosmetics Economics