Brand Recall Research for Close-up ACKNOWLEDGEMENTS We would like to thank our professor and guide Mr.Victor Manickam‚ for giving us this opportunity to unleash our potential in conducting research work. Also‚ our sample Audience for their co-operation. MAIN QUESTIONNAIRE GRAPHS [S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF? TOM When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest
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* Product: KURKURE * Company: PepsiCo’s food division Frito-Lay * Ad Agency: JWT INTRODUCTION Kurkure was born in India‚ grew up with India DNA‚ flaunted Indian attitude‚ and has been entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is
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Place Domino’s entered India in 1996 through a franchise agreement with Vam Bhartia Corp. The first outlet was opened in Delhi. With the overwhelming success of the first outlet‚ the company opened another outlet in Delhi. By 2000‚ Domino’s had a presence in all the major cities and towns in India. By March 2000‚ Domino’s opened 37 outlets all over India. Between April 2000 and February 2001‚ Domino’s set up 64 more outlets in India. Delhi had the maximum number of outlets – 17‚ followed by Mumbai
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How Indian cinema evolved over the years A hundred years ago on this date‚ India’s first film Raja Harishchandra was released. Over the past hundred years‚ our cinema and its facets have evolved and how!! The hero From mooch to macho From a bulky mustached Raj Kapoor in the 40s to a six-pack flaunting‚ butt-baring John Abraham now‚ the Bollywood hero has had quite a makeover. The 50s was the era of method-acting with the likes of Dilip Kumar‚ while in the 60s‚ Rajesh Khanna and Dev Anand
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EKTA KAPOOR “Queen of Indian Television” The Making of an Entrepreneur Ekta Kapoor is the daughter of Ravinder Kapoor (popularly known as Jeetendra)‚ a Hindi movie star from the 1960s to 1980s. Her mother‚ Shobha Kapoor‚ is the CEO of BTL and her younger brother Tushar Kapoor is an actor in Hindi movies. According to Ekta‚ she had a childhood which was "materially easy but emotionally difficult.’ During her childhood she was extremely obese and suffered from low self esteem. She was a very
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Jo naa jaane‚ Haqq ki taaqat Rabb naa devey us ko Himmat (Those who deny the Strength of Truth Lord does not give them courage) If you deny the power of all that’s true‚ God will not grant strength to you. Hum Mann ke darya mein doobey Kaisi nayya? Kya manjhdhaar? (We have drowned in the river of Self the boat and the flowing waters do not matter) We are lost in this river of self‚ no boat or streams are of any help. Bas kareen o yaar (Stop it
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PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
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Summary "An Analytical Study of Chocolate Industry in India with Special Reference to Cadbury’s India" is a sweet CHOCOLATE story of chocolates in the hot and humid plains of INDIA‚ which enlightens us about the size & status of chocolate industry in India. The project gives information about the competitors‚ their market share‚ and their product basket and highlights success features. The project also presents data on types & categories of chocolates‚ a brief study of chocolate manufacturing process
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[pic]Lata Mangeshkar |Lata Mangeshkar | |Born |September 28‚ 1929 (1929-09-28) (age 82) | | |Indore‚ India | |Genres |Film music (playback singing)‚ Indian classical music | |Occupations |Singer | |Instruments |Vocalist
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Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation .
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