MCM-116: Marketing Management Session - 2 MARKETING QUOTE “Marketing takes days to learn. Unfortunately it takes a lifetime to master.” …Philip Kotler‚ US marketing guru TOPICS Impact of External & Internal Environment Product Vs Marketing Orientation Marketing Vs Selling What do people buy? The Demographic Environment: For marketers the main focus of study is population‚ because people make up markets. Census of India gives us a lot of information about people through statistics and demographic
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SEZs An International Trade Outlook What are SEZs? A region that has economic and other laws that are more free-market-oriented than a country’s typical laws Rest of India called “Domestic tariff area” SEZ Act 2005 came into effect in Feb 2006 & is an improvement over the SEZ Act 1995 Facts & Figures No. of formal approvals 584 No. of notified SEZs 381 No. of operational SEZs 187 Units approved in SEZs 3400 Land under SEZs 68‚027 hectares Total investment Rs. 2‚49‚630.82 Crore
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Strategic Relationships •The formation of strategic relationships among suppliers‚ producers‚ distribution channel organizations and customers (intermediate customers and end users). •The goal may be gaining access to markets‚ enhancing value offerings‚ reducing the risks caused by rapid environmental change‚ sharing complementary skills‚ acquiring new knowledge‚ building assigned close relationships with major customers‚ or obtaining resources beyond those available to a single company. •Strategic
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Gametronics Jan 16‚ 2015 Adrianne‚ Lauren‚ Alisa‚ Janet‚ Eric‚ Preetie Challenges we are facing ● Rejection rates are 2 times higher ● Relationship with Sega and Nintendo is not well established ● Poor inventory management Challenges we are facing ● Ineffective market research ● Lack of new talent (innovation) ● Declining performance What are the solutions? ● Sales - establish strong relationships with hardware companies ● Marketing - invest in R&D ● Software development - hire new talent
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TEXTILE INDUSTRY ANALYSIS Prepared By: Kalyani Joshi Satish Jewani Dwayne Menezes Yash Trivedi AGENDA Industry Introduction & Overview Company Overview Porter’s Five Forces PEST Analysis RATIO Analysis SWOT Analysis Strategic Recommendations References Indian Textile Industry - Introduction The Indian textile industry is one of the largest in the world. Currently contributes to 27% of India`s total foreign exchange and to around 4% to the GDP of the country. The industry
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Virtual Tour for Baguio city Tourist spots. BAGUIO CITY TOURISM OFFICE BACKGROUND OF THE STUDY Virtual Tour A simulation of an existing location with the use of virtual environment. Aerial 360° Virtual Tour : “The Virtual tour is perfect for showcasing condominium model units‚ building features‚ facilities‚ factories‚ clean rooms‚ warehouses and power plants and etc. Virtual Tours Manila (2011) : “It’s the next best thing to being there personally” but you can virtually walk through room‚
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Zimbabwe’s Crisis Zimbabwe in Crisis Where is Zimbabwe? Zimbabwe is here. Home to the Victoria Falls and amazing wildlife. Zimbabwe was known as … the breadbasket of Africa. However‚ Zimbabwe has many problems. The man responsible for Zimbabwe’s problems… Robert Mugabe‚ President of Zimbabwe Political Problems Economic Problems Political Problems Mugabe has been president since 1980. Mugabe helped end white rule in Rhodesia (Zimbabwe).
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f Rajan [ Ferrari: The Italian Automotive Company] STRATEGIC MANAGEMENT PROJECT Introduction: Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello‚ Italy. Founded by Enzo Ferrari in 1929‚ as Scuderia Ferrari‚ the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history‚ the company has been noted for its continued participation in racing‚ especially in
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M&M’s History M&M’s has created a market share that has yet been unmatched by the competition. In 2004‚ M&M’s achieved an impressive $201 million in candy sales in the U.S. alone‚ making it the number one selling bagged or boxed chocolate candy in the country‚ beating out its nearest competitor‚ Hershey’s Kisses (Candy Industry). The success of M&M’s is due to many factors such as attractive and unique advertisements and promotions‚ customer participation and feedback defining the produced output
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Whenever I get a package of plain M&Ms‚ I make it my duty to continue the strength and robustness of the candy as a species. To this end‚ I hold M&M duels. Taking two candies between my thumb and forefinger‚ I apply pressure‚ squeezing them together until one of them cracks and splinters. That is the “loser‚” and I eat the inferior one immediately. The winner gets to go another round. I have found that‚ in general‚ the brown and red M&Ms are tougher‚ and the newer blue ones are genetically inferior
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