to the gross profit of £799‚000. This is concerning as the business is spending too much money on stock without barely making a profit. Marketing expenses has decreased from £84‚000 to £27‚000. While this is considered as an expense for the business it is also an investment supporting the business. With the predicted product demand increase in mind‚ marketing should be invested in‚ as this will return a profit. Another cause of concern is the amount spent on wages and salaries‚ an increase by
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recession Environmental Factors Concerns regarding the Fast Food sector’s impact on the environment Trends towards healthy eating Political Factors None identified 2.2 SWOT Analysis |Marketing|Operations|Human Resources|Finance|
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Introduction A few years ago I got involved in marketing an expensive brand of vacuum cleaners called Kirby. The product was well designed‚ of high quality and had many features that were lacking in other leading brands. The marketing strategy used were a combination of selling orientation and product orientation‚ where the business owners assumed that a sales force would be able to sell the product as long as the right approached was used. I was trained to effectively demonstrate the features
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accounting and finance and the marketing departments as all of the findings need to be taken into account when making any business decisions. Below I have shown my swot analysis table. This is used to ensure that I have taken all aspects of the business into account before I analyse where the strengths and weakness of the company lie. SWOT Analysis for SHP. (Second Hand Phones) |Human Resource Management |Accounting and Finance |Marketing
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Hi Nick‚ Here is the list of stakeholders you requested last time we spoke 1. Internal stakeholders are as follows yourself (Nick Newbury)‚ Alastair Poulain and Tom Barber. Obviously your main concern is financial return for your company. It is important that all members are well informed and happy with all decisions made within the company. Also that you don’t lose your values or mission statement in the merge. 2. Tim Best Travel
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When identifying the different stakeholders based around Nick Newbury’s company‚ Original Travel‚ we can pick out those who have the highest power and interest. Nick Newbury and his co-founders‚ Alasdair and Tom‚ whose main role is to provide tailor-made short breaks‚ possess these two factors. Their primary expectations are too make a profit from the sales of their quirky holidays‚ but also see a growth on the company. By merging Original Travel with Tim Best Travel highlights this growth with a
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B120 An Introduction to Business Studies TMA01 By Student Name PI TMA01 – Part 1 CONTENTS: Page No. Part I – Report on Lodge Bistro 3 Summary & Introduction 3 Part (a) Identifying the problem 3 Part (b) Concepts applied to issues identified 3 Part (c) Recommendations 3 Part II: Contribution & Understanding - TGF 4 References 4 Part I – Report on Lodge Bistro To Patricia Lodge From xxxxxxxxxxxxx Date: Summary
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“fitting in” B120 TMA02 Part 1 November 2012 CONTENTS PAGE Contents page Pg 2 Executive summary Pg 3 1.0 Problem analysis and solution 2.1 A description of the HRM-related work problem that I have encountered and why I think it relates well to my chosen study session.
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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Informal report of problems at The Lodge Bistro Chain using concepts from session 2‚ The External Environment (B120‚ Book 1). * Growing competition from surrounding food outlets * No healthy alternatives offered * No web based advertisement * Not appealing to the younger generation * No choice of less expensive meals or snacks Part B Using the STEEP model (B120‚ Book 1) I will highlight the problems at The Lodge Bistro in more detail. Sociological Factors The Bistro chains
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