Unit 3 For a hotel that wants to compete in any area of the market it has to offer some sort of value which nobody else offers or something better then others. If a hotel is competing in the market of short breaks for couples there have to be advantages for people to choose this hotel offer instead of other ones. The hotel must offer six major elements to attract people: Price‚ quality of room‚ quietness‚ sights or locations‚ cleanliness and service. Price is most important criteria for most
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Part I Question 1 a.) The income statement‚ also called the profit & loss account (P & L)‚ is used to illustrate a company’s revenues and expenses over a particular period of time. It shows the net profit and/or loss for the given period (the difference between the business’ total income and its total costs). It also allows shareholders to see the performance of the business and if it has made an acceptable profit. An income statement is very useful when assessing the performance of John’s Furniture
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Personal Experience relating to HRM Concepts within Book 2 (Demotivated people and high rate of employee turnover) Contents page Executive summary........................................................................................................................p. 3 Part I Problem description and analysis....................................................................................................p. 3 Recommendations........................
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The Lodge Bistro Chain The Lodge Bistro chain started out as something a bit different. This difference has enabled The Lodge to expand and become a successful chain of Bistros. However as time has gone on Bistros and outlets selling food have become more and more common. There are food outlets everywhere‚ all competing for custom and trying to be a little different to their rivals. The format of a French bistro has been replicated by many eating establishments and a large multinational chain
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Question 1 A) Innovation is about finding new or better method of making something‚ a product or a service. Innovations are born due to several reasons .Peter Drucker has outlined seven sources of innovative chances or opportunities .I am going to identify them below. 1. Unexpected happenings‚ as a sudden event that can be a indication of a distinctive chance for innovating or entrepreneurship. 2. Incongruity‚ as the divergence between what everyone think of a thing and the reality of it ‚
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Betty Cheng Exam: 01.01 Module One Pre-assessment 42 Score: 22 of 53 points This does not include 1 essays which have not been graded that account for 1 points of the maximum possible score of 53. Instructions: At this time‚ please take the Module 01: Pretest. This pretest assesses your current knowledge of the material covered in this module. Based on your pretest performance‚ you may be eligible to exempt assignments. Your instructor will communicate your eligibility once the pretest has been
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Designer Labels It was 15 May 2012 and Kathryn Albeit had just received an offer of £1 million for her retail stores business. The offer was tempting‚ especially in light of the heavy workload she was carrying and the increased pressures from her family responsibilities. She was unsure whether now was the time to sell and whether the price offered was reasonable. Kathryn was sitting in her office contemplating her business’s future. Designer Labels (which Kathryn ran as a Sole Trader) was a chain
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Introduction A few years ago I got involved in marketing an expensive brand of vacuum cleaners called Kirby. The product was well designed‚ of high quality and had many features that were lacking in other leading brands. The marketing strategy used were a combination of selling orientation and product orientation‚ where the business owners assumed that a sales force would be able to sell the product as long as the right approached was used. I was trained to effectively demonstrate the features
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Attn : Patricia Lodge Having reviewed the Lodge Bistro and the state it is in‚ I have identified several areas of concern that management may wish address. I have used a STEEP analysis (Preston‚ 2012) to identify the Sociological‚ Technological‚ Economical‚ Environmental and Political factors that are currently negatively impacting the business. By using this method‚ Patricia can gain a better understanding of the challenges she faces before deciding on a corrective course of action Sociological
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Q. 1 a) In order to grow the business‚ I have completed a SWOT analysis table‚ looking at the headings of the HRM‚ accounting and finance and the marketing departments as all of the findings need to be taken into account when making any business decisions. Below I have shown my swot analysis table. This is used to ensure that I have taken all aspects of the business into account before I analyse where the strengths and weakness of the company lie. SWOT Analysis for SHP. (Second Hand Phones)
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