sketches to Madeleine Cheruit at her Paris fashion house. After stints with designers Doucet and Worth‚ he opened his own house in 1903 and was boosted by the patronage of Réjane‚ a famous actress of the period‚ among others. In his groundbreaking designs‚ he led the way to the chemise dress with his revival of Directoire silhouettes and his referencing of the simple cuts of ethnic costume. In 1911 he became the first fashion designer to create and market his own perfume‚ which he named after Rosine‚ his
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1. Is Ralph Lauren a designer? Why or why not? Ralph Lauren is not a traditional designer; he is a merchandiser. Lauren is the conceptual genius behind his brand‚ not the person who drafts patterns‚ sews strips of fabric‚ or sits behind the computer-aided design (CAD) software program. As the kind of merchandising‚ he has total creative license to dream up ideas that influence his brand. His biography is a component of his brand; without Lauren‚ the man‚ the garments are worthless. Lauren has maintained
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mChristine Russo Fashion Fundamentals Final Paper Christian Dior and Alexander McQueen There are many designers in the fashion industry. Few make some kind of an impact on fashion but most designers rarely have any impact at all. It is truly a once in a generation that designer comes along and completely alters the fashion universe and becomes a legend. Two examples of fashion designers that are this rare are Christian Dior and Alexander McQueen. Christian Dior’s life span was before mine but
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Company summary Polo Ralph Lauren is an American apparel company founded in 1967 and is currently based in New York. It was founded by designer Ralph Lauren‚ who still serves as CEO‚ Chairman‚ and chief designer for the company. The company does business by engaging in the design‚ marketing‚ and distribution of premium lifestyle products. The company sells apparel products for men‚ women‚ and children‚ accessories such as footwear‚ eyewear‚ watches‚ jewelry‚ hats‚ belts‚ and leather goods including
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distribution. Also‚ deep markdowns have been destroying the exclusivity that designers are trying to do. Customers are continuing to turn to the internet for clothing shopping because the online stores offers fashion trends and styling tips as well‚ and shoppers can quickly search the items by various categories‚ which makes shopping experience more efficient and not physically demanding. The leading online retailers of designer brands including Net-A-Porter.com and Bluefly.com have performed well showing
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of Gucci. * Another key success to maintain its exclusive status is to never compromise into the down-market even with bankruptcy at stake in the 90s. * A major influence on the success of Gucci in the 90’s was the appointment of leading designer Tom Ford as the creative director of Gucci overseeing product lines‚ store image and store design. In March 1995‚ his first collection caught attention of the press by utilizing sex and glamour‚ which reinvented its image to bring back an aura of
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reach the female population of Scioto County‚ and its surrounding area. The business does little advertising and is looking for was to make possible consumers aware of the benefits of shopping at It¡¦s In The Bag. The purse boutique carries private-label handbags that are exclusively distributed to small business in hopes of promising sales. It¡¦s In The Bag takes pride in making sure every customer is 100 percent satisfied with their purchase. They not only carry handbags but other women¡¦s accessories
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and fair treatment. The family name and tradition was associated with respect for people—customers‚ employees‚ and the community. Weaknesses. The company began to rapidly lose market share to newer‚ trendier‚ more aggressive brands and designer labels. The Levi brand lost luster and relevance to the younger generation. Levi’s jeans are perceived to be their “parent’s jeans.” For that reason they will wear anything else but a pair of Levi’s. This perception is an ongoing marketing problem and
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Pre-Feasibility Study BOUTIQUE (Women Designer Wear) INTRODUCTION 1.1 Project Brief The pre-feasibility study focuses on the establishment of women designer wear Kapra Boutique including the operations of apparel designing‚ manufacturing‚ selling and marketing. The study has been designed to capture the dynamics of the Kapra Boutique industry‚ with its many components and possible strategic opportunities. 1.2 Opportunity Rationale Clothing is a beautiful visual demonstration of the social
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what these types of goods focus on. Luxury brands are built on designs and product quality. Luxury brands can be classified in to two classes; they can be a story brand‚ trying to sell a story‚ or a history brand‚ selling the history of the brand/designer to the consumer. Luxury brands can focus on detail and quality in their products and on high end fashion. To build a luxury brand‚ one needs to consider all of these areas to become successful. Shanghai Tang is a brand that is trying to transform
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