Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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Introduction to Services Marketing In general‚ goods can be defined as objects‚ devices‚ or things‚ whereas products refer to both goods and services. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. The distinction between goods and services is not perfectly clear. Service is the sum of all encounters between a customer and a service provider
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Investigation into Accessibility of Health Services in the UK Contents Abstract………………………………………………………..…P. 3 Introduction…………………………………………………...…P. 4-7 Method………………………………………………………..….P. 8-9 Results………………………………………………………....…P. 10-13 Discussion…………………………………………………….….P. 14-15 Appendix …………………………………………………..….....P. 16-21 References………………………………………………………..P. 22-23
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The service industry forms a backbone of social and economic development of a region. It has emerged as the largest and fastest-growing sectors in the world economy‚ making higher contributions to the global output and employment. Its growth rate has been higher than that of agriculture and manufacturing sectors. It is a large and most dynamic part of the Indian economy both in terms of employment potential and contribution to national income. It covers a wide range of activities‚ such as trading
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Marketing Services 10/05/2012 The marketing of services differs from product marketing because of the four fundamental differences involved in services: Services are intangible‚ inseparable‚ variable‚ and perishable. Intangible which means they cannot be touched‚ tasted‚ or seen like a pure product can. Another difference is that services are produced and consumed at the same time; that is‚ service and consumption are inseparable. Furthermore‚ the more humans are needed to provide a service‚ the more
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information about how to get the service. The elements are: Directions to service site The workshop is well-known among Dungun’s population because the workshop started their business since 1983. Other than that‚ the workshop’s location is strategic so that it will make ease to the customer to go there. The regular customer of the workshop will be advocate person and they will tell to their friends and family about the location of the workshop. Schedule or service hours The workshop started
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Each type of senior have different needs and wants. There is a company out there that provides free information and referrals to seniors and their family about different community and government services that are provided for seniors. This company is called Senior Information and Assistance or SIA. SIA is provided by the government to help seniors find out information that they might need to know. This service is provided to the residents of Tacoma‚ Puyallup‚ University Place‚ Lakewood and the rest
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States Department of Agriculture Rural Development Rural BusinessCooperative Service FIBS Research Report 141 Shared-Sewices Cooperatives Abstract This report describes the general structure and operations of shared-services cooperatives and discusses some of the benefits accorded to their owners. This report will provide some insights for business people and public servants interested in organizing a shared-services cooperative. It discusses how they are organized and how they operate. This
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had to present more various services with higher quality due to the increase in competition and keeping the durability and their profitability. Indeed in these years the increasing trend of competitive environment in the banking industry of the country attracted banks to the field of offering banking services expected by the customers more than before. In this issue paying attention to the effective factors on customers’ expectations and its relationship with services quality is one of the important
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good customer service is essential for a healthy business in creating new customers‚ keeping loyal customers‚ and developing referrals for future customers Important of Customer Service: Customer service is important because customer service does more than simply provide a means to drive sales. It is also said that when companies have a commitment to a customer service this raises the bar of competition. There are following tip for good customer services Excellent customer service begins at
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