CHAPTER 1: INTRODUCTION 1.1 Background Information of the Company: Mindshare‚ a GroupM company‚ is one of the world’s largest media investment management companies with over 6000 employees in 115 offices around the globe. Mindshare was launched in September 1997 as a global concept with the goal of pooling the media planning‚ implementation and research operations of J. Walter Thompson and Ogilvy & Mather into a single client resource. This combination offers unrivaled service in traditional
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COAL INDIA LTD. Introduction Coal India Limited (CIL)‚ a holding company‚ was set up on 1st November‚ 1975 to streamline the working of the coal industry in a manner conducive to more efficient administration and rapid stepping up of coal production. The company has under it seven producing subsidiaries and one planning and design subsidiary. The coal mines in the north eastern region are directly managed by the holding company. Dankuni Coal Complex‚ a coal carbonisation plant in West Bengal‚ is
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Company Overview Helen of Troy Limited is a global designer‚ developer‚ importer‚ and distributor of an expanding portfolio of brand-name consumer products. The Company operates in three segments: Personal Care‚ Housewares and Healthcare. Its Personal Care segment’s products include electric hair care‚ beauty care and wellness appliances; grooming tools and accessories; and liquid‚ solid- and powder-based personal care and grooming products. Its Housewares segment provides a broad range of consumer
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Overview Mitten Manufacturing Ltd.’s (MML) sole shareholder and owner‚ Angela Mitten‚ has made the decision to sell her ownership in the business in order to be able to retire in the near future. MML produces children’s mittens and scarves. Prospective buyer‚ John Kachurowski‚ feels that this purchase would result in synergies and economies of scale with his current company that manufactures winter jackets. If this acquisition does go through‚ it is quite likely that the share price would increase
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�PAGE � �PAGE �1� MCLEOD MOTORS McLeod Motors Ltd Case Study Introduction McLeod Motors Ltd factory in Chilliwack‚ British Columbia makes over 40 models of electric motors ranging from one quarter to 10 horsepower. The company has a number of customers in the original equipment manufacturer (OEM) market‚ which used the motors as components in larger products‚ and also in the replacement market. Naturally‚ McLeod’s product mix changed over time as its OEM customers phased products in and out
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Marketing Principles Unit Code: 4 Date Issued: 6th March 2013 Student Name: Andrei Olariu Student ID: P1003160 Due Date: March 2013 Module Leader John Heather Internal Verifier Name M. Azam Mephisto Products Ltd Mephisto ltd raised from form the idea of an engineer James Watkinson which married the daughter of the owner of a detergent manufacturer‚ where also realised hi can improve the work in the chemical industries and make it more qualitative and much safer
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BAJAJ CASE STUDY 1. What challenges confronted BAL and which were of its own making? In 1980s‚ the government’s impact was the most challenging factor confronting BAL. It witnessed an increase in both foreign and domestic competitors because of the Indian government’s permission of foreign technology and local manufacturing capacity expansion. Accordingly‚ Japanese products were more preferred than domestic brands due to its durability and eye-catching design. Apart from Yamaha‚ Suzuki‚ and Piaggio
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Hindustan Unilever Ltd (HINDUNILVR) Details Hindustan Unilever Limited‚ a fast moving consumer goods company‚ manufactures and sells home care‚ personal care‚ and food products in India and internationally. The company offers soaps‚ detergent bars‚ detergent powders‚ detergent liquids‚ scourers‚ etc.; and personal products‚ such as oral care‚ skin care‚ and hair care products‚ as well as deodorants‚ talcum powders‚ color cosmetic products‚ and Ayush health care and personal care products and services
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Moffett Engineering Ltd: Discuss the strategic options open to Moffett Engineering in segmenting their international markets and how these options have a profound influence on market strategies Moffett Engineering Ltd’s long term strategy plan is put by Jacinta McMahon‚ Moffett’s marketing administrator as: “The challenge is to create the Moffett Mounty as an internationally well known and respected brand name with a clear corporate identity” Moffett Engineering wants to enter the Eastern European
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Sport Obermeyer‚ Ltd Wally Obermeyer‚ the internal operations manager of Sport Obermeyer‚ a mid-to-high fashion ski apparel company with headquarters out of Aspen‚ Colorado‚ and son of company founder Klaus Obermeyer‚ has two dilemmas at hand. 1) How to forecast demand for specific skiwear items for the 1993-1994 fashion line? 2) Once quantity per item is determined‚ how should production be allocated between factories in Hong Kong and China? Although the case mentions the
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