Part A Task 1: Sales strategy 1.1 Ansoff’s strategic growth model • Marketing Penetration Refers to a growth strategy in which the business focuses on selling existing products into existing markets. • Market Development It is the growth strategy in which the business extends their existing products into new markets. • Product Development This growth strategy refers to business that develops new products for existing markets. • Diversification Refers to the growth strategy in which
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Relationship of Sales and Inventory In order for your sales force to do its job‚ there must be enough inventory on hand to sell. A successful relationship between sales and inventory operations involves either a predictable rhythm of inventory turnover as a result of consistent sales‚ or dependable communication between the two divisions so the inventory department will know how much the sales department needs. In order for this system to function smoothly‚ the sales department must have a clear
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individual methods. The demonstration is either a group or an individual method‚ depending on whether the audience is a group or an individual. The Lesson This ancient instructional method‚ in use before the invention of printing is used extensively in sales training. Trainees mainly watch and listen‚ although some versions of lecturing permit questions. The Lesson features passive‚ rather than active‚ trainee participation. Its main weakness is that teaching is emphasized more than lea ringing. But a
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Ethical Issues in Sales: Two Case Studies Thomas L. Carson Ethical issues in sales are an important and neglected topic in business ethics. Roughly 9% of the U.S. work force is involved in sales of one sort or another. But very little has been written about ethical issues in sales. Case 1: Shoe sales [The following case is taken from a paper that I received from a student. I am using this case with the student’s permission. The student did not want me to use his/her name. I have made some minor
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SMOKING SALE BANNED In most of the countries around the world cigarette sale to “underage” people is prohibited by law. The notion “underage”‚ however‚ varies from country to country. If in the States and Europe‚ for instance‚ the nation is abide by law‚ in Asia and post-Soviet countries both manufacturers and consumers tend to go beyond the law by all means. As a devoted post-Soviet country Armenia too passed a bill on 25 December 2004 with the eponymous bottom line. On 19 January
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SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
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The SaleS learning Curve & virTual SaleS Advice for a successful startup‚ product launch or foray into new sales territory W hen launching a new company‚ product or service or expanding into a new territory‚ the temptation is often to hire a new VP of sales‚ some enterprise reps and build a high powered sales force as quickly as possible. It has been demonstrated‚ however‚ that ramping up a sales force too quickly can have very negative impact on the bottom line. As founding Chairman and CEO
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skills to mass market products like TH. | * It will cost Salesoft around half a million dollars over the next six to eight months to create awareness about TH. | * Salesoft will hit $5.7 million in sales if they are able to convert just 6 of the 20 prospects ($2‚400/sale * 400 sales per prospect * 6 prospects= 5.76 million). This is achievable given the fact that there are just five players in CSAS and Salesoft are considerably better than its competitors. | The arguments supporting
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ESSAY ON SALES and DISTRIBUTION MANAGEMENT “HOW WOULD YOU SELL A PREMIUM BRANDED FOUNTAIN PEN TO AN ILLITERATE BUYER?” Saptarshi Prasad Sinha‚ BBA -5thSemester‚ Amity Global Business School‚Kolkata. “Throughout recent years‚ a vast amount of money and time and brains has been employed in overcoming sales resistance
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Position Statement The DBK headquarter sat down and review the sales numbers. A big driver of the years of success was the growth in the number of sales representatives. But Creevey the CEO of DBK was faced with the situation that representatives would not climb the sales ladder up. The rate at which new representatives were transitioning to leader and starting to build their own sales team is slowdown. But the willingness to build up a team is central for the business model of DBK. The reason therefore
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